How can you ensure objectivity in your participant observation?
Ensuring objectivity in participant observation, a key method in business management research, can be challenging. You immerse yourself in a group to understand their behaviors and attitudes, which risks subjective bias. However, by being aware of your assumptions and actively seeking diverse perspectives, you can maintain a level of detachment necessary for objective analysis. It's a balancing act between engagement and observation, requiring a disciplined approach to separate personal beliefs from the data you collect.