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How can you ensure a mutually beneficial partnership with a non-profit organization?

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Partnerships are a powerful way to amplify your impact, reach new audiences, and leverage resources. But how can you ensure a mutually beneficial partnership with a non-profit organization? Here are some tips to help you plan, execute, and evaluate a successful partnership that aligns with your goals and values.

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1 Identify your objectives

Before you approach a potential partner, you need to have a clear idea of what you want to achieve and how you can contribute. What are your core mission, vision, and values? What are your specific goals and metrics for the partnership? How can you offer value to the non-profit organization and its beneficiaries? Having a well-defined proposal will help you communicate your expectations and interests, as well as identify compatible and relevant partners.

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Guilherme Cadavez

Director | FP&A | Revenue | Market Intelligence | Marketing
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De acordo com Dyer e Sing (2018), s?o 4 os fatores a serem analisados para direcionar uma parceria para a cria??o de valor. - Recursos complementares - Ativos específicos da rela??o - Transferência de conhecimento - Governan?a objetiva Analisar esses quatro fatores pode ser um excelente mapeamento de variáveis que ir?o compor a parceria, levantar pontos de sinergia, de risco e definir uma avalia??o mais clara do resultado dessa rela??o.

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2 Research and connect

Once you have your objectives, you need to do some research and outreach to find and connect with the right non-profit organization. You can use online platforms, databases, networks, or referrals to discover and filter potential partners based on their mission, activities, reputation, and impact. You can also attend events, webinars, or workshops related to your topic or sector to network and learn more about the non-profit landscape. When you contact a potential partner, be respectful, professional, and concise. Explain who you are, what you do, and why you are interested in partnering with them.

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3 Negotiate and agree

After you establish a connection, you need to negotiate and agree on the terms and conditions of the partnership. This involves discussing and aligning your goals, roles, responsibilities, resources, timelines, and deliverables. You also need to address any potential risks, challenges, or conflicts that may arise and how to resolve them. You should document your agreement in a written contract or memorandum of understanding that outlines the scope, duration, and expectations of the partnership. You should also review and update your agreement regularly to reflect any changes or feedback.

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4 Implement and communicate

The next step is to implement and communicate your partnership activities and outcomes. You need to work collaboratively and transparently with your partner, as well as with any other stakeholders involved, such as beneficiaries, donors, or media. You need to follow your agreed plan and schedule, but also be flexible and adaptable to any unforeseen circumstances or opportunities. You need to communicate regularly and effectively with your partner, as well as with your own team and audience, to share updates, progress, challenges, and achievements.

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5 Evaluate and learn

The final step is to evaluate and learn from your partnership experience and results. You need to measure and analyze your performance and impact based on your agreed metrics and indicators. You need to collect and review feedback from your partner, beneficiaries, and other relevant parties. You need to identify and celebrate your successes, as well as acknowledge and address your shortcomings. You need to document and share your lessons learned, best practices, and recommendations for future partnerships.

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Leah Oladitan

Dietitian (USA & UK) | Children's Nutrition Expert | Writer | Educator
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It's important to make obtaining feedback a routine part of your practice. Needs and expectations can change over time. Be sure to be seeking this input regularly. Also, asking for feedback on something you cannot or aren't able to address can decrease trust from your partners.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure a mutually beneficial partnership with a non-profit organization?

1

2

3

4

5

6

1 Identify your objectives

2 Research and connect

3 Negotiate and agree

4 Implement and communicate

5 Evaluate and learn

6 Here’s what else to consider

Partnerships

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How can you ensure a mutually beneficial partnership with a non-profit organization?

1

2

3

4

5

6

1 Identify your objectives

2 Research and connect

3 Negotiate and agree

4 Implement and communicate

5 Evaluate and learn

6 Here’s what else to consider

Partnerships

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感谢您的反馈

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