How can you ensure criteria used in multi-criteria decision analysis are relevant and consistent?
Multi-criteria decision analysis (MCDA) is a data analytics technique that helps you evaluate and compare different alternatives based on multiple criteria, often with conflicting objectives. For example, you might use MCDA to choose the best location for a new store, considering factors such as cost, demand, accessibility, and competition. However, to ensure that your MCDA results are valid and reliable, you need to carefully select and assess the criteria that you use to rank and score the alternatives. In this article, you will learn how to ensure that your criteria are relevant and consistent, and avoid some common pitfalls that can compromise your MCDA process.
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Involve stakeholders:Bringing in different perspectives ensures that the criteria reflect a wider range of insights and considerations. It’s like having a team of experts each shining a light on what matters most for your decision.
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Validate with data:Use solid data, expert opinions, or feedback to check the relevance and reliability of your criteria. It's like building a house on a strong foundation – it ensures your decisions won't crumble when put to the test.