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How can you ensure all disciplines align with product design goals?

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Product design is not a solo activity. It requires collaboration and alignment with other disciplines, such as engineering, marketing, sales, and customer support. How can you ensure that your product design goals are shared and understood by everyone involved in the product development process? Here are some tips to help you achieve cross-functional harmony and deliver better products.

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1 Define the problem and the vision

Before you start designing, you need to have a clear understanding of the problem you are solving and the vision you are pursuing. This will help you communicate the value and purpose of your product design to other disciplines. You can use tools like problem statements, user personas, user journeys, and value propositions to define the problem and the vision. You should also involve other disciplines in the research and discovery phase, so they can empathize with the users and the context.

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Alex Gorbanescu

Product Designer, driving business growth through design for the people ? Visual Designer ? Ex-Fitbit & Fresha ? UX/UI Mentor
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Defining the problem statement is a very important step. It can offer clarity for the whole team on what problem you're solving. A good template for the problem statement is "[target audience] need [need] to accomplish [goal] and we can do that by [assumption]". The assumption is ussualy inserted in the problem statement when you apply the lean UX methodology.

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2 Establish the goals and the scope

Once you have defined the problem and the vision, you need to establish the goals and the scope of your product design. What are the desired outcomes and success metrics? What are the features and functionalities that are in or out of scope? How do they align with the business objectives and the user needs? You can use tools like OKRs, roadmaps, and backlogs to establish the goals and the scope. You should also involve other disciplines in the prioritization and planning phase, so they can provide feedback and input.

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3 Share the process and the progress

As you design your product, you need to share your process and your progress with other disciplines. How do you approach your design decisions and validate your assumptions? What are the key milestones and deliverables? How do you incorporate feedback and iterate on your design? You can use tools like design systems, prototypes, and user testing to share your process and your progress. You should also involve other disciplines in the design and validation phase, so they can collaborate and co-create with you.

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4 Communicate the rationale and the impact

When you present your product design, you need to communicate your rationale and your impact to other disciplines. Why did you choose this design solution over others? How does it solve the problem and achieve the vision? How does it meet the goals and the scope? How does it benefit the users and the business? You can use tools like design briefs, user stories, and case studies to communicate your rationale and your impact. You should also involve other disciplines in the presentation and evaluation phase, so they can appreciate and support your design.

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5 Align the expectations and the resources

After you present your product design, you need to align the expectations and the resources with other disciplines. What are the next steps and the dependencies? What are the risks and the assumptions? What are the roles and the responsibilities? What are the timelines and the budgets? You can use tools like project plans, risk registers, and RACI matrices to align the expectations and the resources. You should also involve other disciplines in the implementation and launch phase, so they can deliver and maintain your design.

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6 Build the relationships and the trust

Throughout the product design process, you need to build the relationships and the trust with other disciplines. How do you communicate and collaborate with them? How do you respect and value their expertise and perspectives? How do you acknowledge and resolve conflicts and issues? How do you celebrate and learn from successes and failures? You can use tools like team agreements, feedback sessions, and retrospectives to build the relationships and the trust. You should also involve other disciplines in the learning and improvement phase, so they can grow and innovate with you.

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Alex Gorbanescu

Product Designer, driving business growth through design for the people ? Visual Designer ? Ex-Fitbit & Fresha ? UX/UI Mentor
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Involving other people from different areas of the business in the first steps of defining the problem and stating desired outcomes and letting them contribute can offer different points of view, build relationships and transparency.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure all disciplines align with product design goals?

1

2

3

4

5

6

7

1 Define the problem and the vision

2 Establish the goals and the scope

3 Share the process and the progress

4 Communicate the rationale and the impact

5 Align the expectations and the resources

6 Build the relationships and the trust

7 Here’s what else to consider

Product Design

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How can you ensure all disciplines align with product design goals?

1

2

3

4

5

6

7

1 Define the problem and the vision

2 Establish the goals and the scope

3 Share the process and the progress

4 Communicate the rationale and the impact

5 Align the expectations and the resources

6 Build the relationships and the trust

7 Here’s what else to consider

Product Design

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