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How can you ensure accurate and reliable CMS performance data?

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If you use a content management system (CMS) to manage your website, you need to track its performance and analytics. A CMS can help you create, edit, and publish content, but it can also affect your site speed, security, and user experience. How can you ensure accurate and reliable CMS performance data? Here are some tips to help you measure and optimize your CMS.

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Cordell Vos

Marketing Manager at EXAMIND AI | Mental Health Champion | Nerdiest of Nerds

1 Choose the right metrics

The first step to ensure accurate and reliable CMS performance data is to choose the right metrics to track. Depending on your goals, you may want to focus on different aspects of your CMS, such as loading time, uptime, errors, conversions, engagement, or traffic. You should also define what success looks like for each metric and how you will measure it. For example, you can use tools like Google Analytics, Google PageSpeed Insights, or Pingdom to monitor your CMS performance.

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Paul M. Warner, MSc.

Executive Director | Entrepreneur | Business Strategist | Marketing Pro | Music Producer | Artist
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Define Clear Objectives and KPIs: Establish goals and metrics. Implement Robust Tracking: Use tracking tools. Regular Data Quality Checks: Check for accuracy. Data Governance and Documentation: Establish practices for data mgmt. User Permissions and Access Control: Prevent unauthorized modifications. Data Validation and Cross-Referencing: Validate data by cross-referencing with external sources. Invest in Training: Educate personnel. Implement Data Hygiene Practices: Clean and maintain data regularly. Utilize Data Validation Tools: Automate error detection and data cleansing. Establish Data Quality Metrics: Define metrics. Conduct Periodic Audits: Identify trends and anomalies. Continuous Improvement: Solicit feedback and refine processes.

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2 Set up tracking codes

The next step to ensure accurate and reliable CMS performance data is to set up tracking codes on your website. Tracking codes are snippets of code that collect and send data to your analytics tools. You can use tracking codes to measure various aspects of your CMS, such as page views, bounce rate, sessions, referrals, or conversions. You should also make sure that your tracking codes are consistent across your website and that they are not blocked by any plugins or settings.

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3 Audit your content

The third step to ensure accurate and reliable CMS performance data is to audit your content regularly. Content audits are systematic reviews of your content to evaluate its quality, relevance, and effectiveness. You can use content audits to identify and fix any issues with your CMS, such as broken links, duplicate content, outdated information, or poor SEO. You can also use content audits to optimize your content for your audience and your goals.

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Cordell Vos

Marketing Manager at EXAMIND AI | Mental Health Champion | Nerdiest of Nerds
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Any good content audit should cover both function and form, in that order: The functional aspect of the audit should overlap with both your CMS update plan for the year and your 4xx error remediation strategy, with an end goal of ensure that the overall user experience is coherent. The form function of your audit will focus on understanding how specific pieces of content connect with your broader strategy. If there is no connective tissue between a piece and your current objectives, that's a good indicator you can archive the content and redirect the URL to a piece of content that does further your objectives. It's imperative that internal marketers use each step to bring relevant stakeholders along on the journey.

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4 Test your CMS

The fourth step to ensure accurate and reliable CMS performance data is to test your CMS frequently. Testing your CMS is the process of checking its functionality, usability, and compatibility with different browsers, devices, and platforms. You can use testing tools like BrowserStack, Ghost Inspector, or Selenium to automate and streamline your testing process. You should also test your CMS before and after any updates, changes, or migrations.

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5 Analyze your data

The fifth step to ensure accurate and reliable CMS performance data is to analyze your data regularly. Analyzing your data is the process of interpreting and understanding the patterns, trends, and insights from your metrics. You can use analytics tools like Google Data Studio, Tableau, or Power BI to visualize and report your data. You should also compare your data with your benchmarks, goals, and industry standards.

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6 Act on your insights

The final step to ensure accurate and reliable CMS performance data is to act on your insights. Acting on your insights is the process of applying your data-driven findings to improve your CMS performance and achieve your goals. You can use insights to make informed decisions, prioritize actions, and implement changes. You should also monitor the impact of your actions and adjust them as needed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure accurate and reliable CMS performance data?

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2

3

4

5

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1 Choose the right metrics

2 Set up tracking codes

3 Audit your content

4 Test your CMS

5 Analyze your data

6 Act on your insights

7 Here’s what else to consider

Content Strategy

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How can you ensure accurate and reliable CMS performance data?

1

2

3

4

5

6

7

1 Choose the right metrics

2 Set up tracking codes

3 Audit your content

4 Test your CMS

5 Analyze your data

6 Act on your insights

7 Here’s what else to consider

Content Strategy

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