How can you engage your virtual event audience with innovative ideas?

1 Gamify your event

One way to engage your virtual event audience is to gamify your event. Gamification is the use of game elements and mechanics to motivate and reward your attendees for their actions and behaviors. You can gamify your event by creating challenges, quizzes, polls, leaderboards, badges, points, prizes, and more. Gamification can increase your audience's attention, retention, satisfaction, and loyalty, as well as foster a sense of community and competition.

2 Use immersive technology

Another way to engage your virtual event audience is to use immersive technology. Immersive technology is the use of virtual reality, augmented reality, mixed reality, or 360-degree video to create realistic and interactive environments for your attendees. You can use immersive technology to transport your audience to different locations, showcase your products or services, provide hands-on training or demonstrations, or create unique storytelling experiences. Immersive technology can enhance your audience's engagement, immersion, and emotional connection with your event.

3 Incorporate live entertainment

A third way to engage your virtual event audience is to incorporate live entertainment. Live entertainment is the use of performers, artists, musicians, comedians, magicians, or speakers to entertain and inspire your attendees. You can incorporate live entertainment into your event by hiring professional talent, inviting guest speakers, hosting live concerts, or showcasing local talent. Live entertainment can add variety, fun, and excitement to your event, as well as break the monotony and boredom of online sessions.

4 Create networking opportunities

A fourth way to engage your virtual event audience is to create networking opportunities. Networking opportunities are the chances for your attendees to connect, communicate, and collaborate with each other and with your speakers, sponsors, or exhibitors. You can create networking opportunities by using platforms or tools that allow video chats, group discussions, breakout rooms, speed networking, or matchmaking. Networking opportunities can increase your audience's involvement, interaction, and value from your event, as well as build relationships and communities.

5 Personalize your event

A fifth way to engage your virtual event audience is to personalize your event. Personalization is the customization of your event content, design, and delivery to suit the preferences, needs, and interests of your attendees. You can personalize your event by using data and feedback to segment your audience, tailor your agenda, offer choices, recommend sessions, or send personalized messages. Personalization can improve your audience's satisfaction, relevance, and loyalty, as well as show that you care about them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?