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How can you engage stakeholders in a program with a limited budget?

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Engaging stakeholders in a program is crucial for its success, but it can be challenging when you have a limited budget. How can you communicate effectively, build trust, and foster collaboration with your stakeholders without breaking the bank? In this article, you will learn some practical tips and strategies to engage stakeholders in a low-cost way.

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Marti Little

The School Culture Team: Encourage, Equip, Empower. Together, we can achieve the impossible.
Abir El darwich

Chemistry Teacher at Amjad High School
Abiodun Owo MPH, PMP

Social and Behaviour Change/Leadership Enthusiast/Trainer/ Project Management/ Media Advocacy

1 Identify your stakeholders

The first step to engage stakeholders is to identify who they are and what their interests, needs, and expectations are. You can use a stakeholder analysis tool, such as a matrix, a map, or a chart, to categorize your stakeholders according to their level of influence and interest in your program. This will help you prioritize your communication and engagement efforts and tailor your messages to each stakeholder group.

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Abir El darwich

Chemistry Teacher at Amjad High School
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Cchooding the stakeholders depends on the needs of a project. Everyone has his/her duty. In addition, choosing stakeholders refers to their characters like being responsible, flexible with the schedule and with others in other words qualified stakeholders.

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2 Plan your communication

The next step is to plan your communication with your stakeholders. You need to define the purpose, frequency, and format of your communication, as well as the roles and responsibilities of your team members. You also need to consider the best channels and tools to reach your stakeholders, such as email, phone, social media, or webinars. You can use free or low-cost online platforms, such as Google Meet, Zoom, or Slack, to communicate and collaborate with your stakeholders remotely.

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Abiodun Owo MPH, PMP

Social and Behaviour Change/Leadership Enthusiast/Trainer/ Project Management/ Media Advocacy
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Your stakeholders can also help you cut down on costs by linking you with resourceful members of the community such as landlords, business owners who can donate their property, e.g halls for meetings,

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3 Involve your stakeholders

The third step is to involve your stakeholders in your program activities and decision-making. You can invite them to participate in surveys, feedback sessions, workshops, or focus groups, where they can share their opinions, ideas, and suggestions. You can also create a steering committee or an advisory board, where you can consult with key stakeholders regularly and seek their input and guidance. By involving your stakeholders, you can increase their ownership and commitment to your program.

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Marti Little

The School Culture Team: Encourage, Equip, Empower. Together, we can achieve the impossible.
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Additionally, your stakeholders may be able to influence the budget. In non-profit work, they may be donors or fundraising volunteers. In a corporate setting, they may be board members or higher level managers who have direct control over allocations.

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4 Appreciate your stakeholders

The fourth step is to appreciate your stakeholders for their contribution and support to your program. You can express your gratitude and recognition by sending thank-you notes, certificates, or tokens of appreciation, such as gift cards, books, or vouchers. You can also showcase your stakeholders' achievements and stories on your website, newsletter, or social media, and celebrate their milestones and successes. By appreciating your stakeholders, you can strengthen your relationship and loyalty with them.

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Temitope Okunnu

CNN Eco-Champion | Environmental Sustainability/Circular Economy Leader | Climate Educator | Multiple Award-Winning Change Maker | Non-Profit Leader | Mentor | Women-Youth Empowerment | Board Chair | Minister of GOD |
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In my experience, we will invite volunteers from among the stakeholders to contribute their time, skills and resources to the program. This helps to build a sense of ownership and commitment to that program. We will make use of digital tools as much as possible and also encourage social media platforms.

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Abir El darwich

Chemistry Teacher at Amjad High School
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Appreciation may increase the efforts and the spirit of stakeholders. They will achieve their work in shorter with higher quality. You can earn the time and the budget by showing your gratitude towards them and by appreciating their efforts and their achievemnts.

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5 Monitor and evaluate your engagement

The fifth step is to monitor and evaluate your stakeholder engagement process and outcomes. You need to collect and analyze data and feedback from your stakeholders, such as their satisfaction, engagement, and impact. You can use online tools, such as SurveyMonkey, Google Forms, or KPI Dashboard, to create and manage surveys and reports. You also need to review and adjust your communication and engagement plan based on the results and feedback. By monitoring and evaluating your stakeholder engagement, you can improve your performance and accountability.

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6 Learn and share your lessons

The sixth and final step is to learn and share your lessons from your stakeholder engagement experience. You need to identify and document the best practices, challenges, and opportunities for improvement in your stakeholder engagement. You can use online tools, such as Google Docs, Evernote, or Dropbox, to store and organize your documents and files. You also need to share your lessons and insights with your team, your stakeholders, and your peers, and seek their feedback and suggestions. By learning and sharing your lessons, you can enhance your knowledge and skills and foster a culture of learning and innovation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Program Coordination

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How can you engage stakeholders in a program with a limited budget?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Plan your communication

3 Involve your stakeholders

4 Appreciate your stakeholders

5 Monitor and evaluate your engagement

6 Learn and share your lessons

7 Here’s what else to consider

Program Coordination

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How can you engage stakeholders in a program with a limited budget?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Plan your communication

3 Involve your stakeholders

4 Appreciate your stakeholders

5 Monitor and evaluate your engagement

6 Learn and share your lessons

7 Here’s what else to consider

Program Coordination

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感谢您的反馈

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