Email marketing is a powerful way to build relationships with your audience, drive traffic to your website, and increase conversions. But how can you make your email content more engaging and shareable? Here are some tips to help you encourage your subscribers to spread the word about your brand and your offers.
The first step to encourage sharing is to create content that your subscribers find valuable and relevant. This means understanding your audience's needs, preferences, and pain points, and providing them with solutions, insights, or inspiration. Your content should also be aligned with your brand voice, tone, and personality, and reflect your unique value proposition. You can use different formats, such as text, images, videos, or podcasts, to deliver your content in an appealing and accessible way.
The reality is that excellent content, content that has value and relevancy to its audience has the greatest opportunity to be shared. In order for you to write in a relevant way, content needs to be tailored in as many ways as possible - tone, audience, whilst also reflecting your authenticity. Can you deliver something new? Provide insight on notable industry updates and events. Can you provide something that helps the audience to look knowledgeable and smart?!
To encourage sharing of your email marketing content: Personalize: Tailor content to your audience's interests. Engage: Include interactive elements like polls. Social Sharing: Add easy-to-use social sharing buttons. Incentives: Offer rewards for sharing. Storytelling: Use compelling narratives. User Content: Showcase subscriber stories. Mobile-Friendly: Ensure emails are optimized for mobile. Clear CTA: Directly ask for sharing. Feedback: Encourage subscriber feedback. Analyze: Regularly assess what content gets shared and adjust. These streamlined steps can help increase the shareability of your email content.
One of the best things I've seen so far, you need to share positive testimonials or reviews from customers within your email content. This social proof can enhance trust and credibility, making subscribers more likely to share your emails with others.
The easiest way to encourage sharing is to make it easy for your subscribers to do so. Adding social sharing buttons to your email template allows your subscribers to share your content with their networks on platforms such as Facebook, Twitter, LinkedIn, or Instagram. You can also customize the buttons to match your brand colors and style, and use icons that are clear and recognizable. Make sure to test the buttons and ensure that they work properly and link to the right pages.
Another way to encourage sharing is to include a clear call to action (CTA) that tells your subscribers what you want them to do and why. A CTA can be a button, a link, or a text that invites your subscribers to share your content with their friends, family, or colleagues. You can also use incentives, such as discounts, rewards, or contests, to motivate your subscribers to share. For example, you can say "Share this email with three friends and get 10% off your next purchase" or "Enter our giveaway by sharing this email with your hashtag #XYZ".
One of the best practices of email marketing is to segment and personalize your emails according to your subscribers' characteristics, behavior, and interests. This way, you can deliver more relevant and targeted content that resonates with your subscribers and increases their engagement and loyalty. You can also use personalization to make your emails more human and friendly, and to address your subscribers by their name, location, or other details. By segmenting and personalizing your emails, you can also increase the chances of your subscribers sharing your content with people who have similar needs or preferences.
From my experience, you need to segment your email list based on subscriber preferences and behaviors. Deliver personalized content that is more likely to resonate with specific segments. Subscribers are more likely to share content that feels tailor-made for them or their network.
The final step to encourage sharing is to track and measure your results. You can use analytics tools, such as Google Analytics or Mailchimp, to monitor how many subscribers share your content, on which platforms, and with what results. You can also use feedback surveys, polls, or reviews to ask your subscribers how they feel about your content, what they like or dislike, and what they want to see more of. By tracking and measuring your results, you can identify what works and what doesn't, and optimize your email marketing strategy accordingly.
The key is to consistently provide value to your subscribers and make sharing a seamless and rewarding experience. By implementing these strategies, you can foster a sense of community around your email content and encourage subscribers to become advocates for your brand.