How can you effectively use framing and reframing to overcome objections in public speaking?

1 What is framing?

Framing is the process of presenting your message in a way that highlights certain aspects and downplays others. Framing helps you create a context for your message, set the tone, and emphasize the benefits or consequences of your proposal. For example, if you want to convince your audience to adopt a new policy, you can frame it as an opportunity for growth, innovation, and success, or as a solution to a problem, challenge, or threat.

2 What is reframing?

Reframing is the process of changing the frame of your message to counter or overcome objections, resistance, or criticism from your audience. Reframing helps you address the concerns, doubts, or fears of your listeners, and show them a different perspective or angle on your message. For example, if your audience objects to your policy because they think it is too risky, costly, or complicated, you can reframe it as a safe, affordable, or simple option, or as a necessary, inevitable, or desirable change.

4 How to use framing in public speaking?

Using framing effectively in public speaking requires an understanding of your audience, purpose, and frame. Analyze the demographics, psychographics, and preferences of your audience and craft your message to their needs, values, and interests. Define your main goal, objective, or outcome and ensure that your message aligns with it. Select a frame that suits your audience, purpose, and message, and use language, tone, and imagery to convey it. Be aware of the possible frames that your audience or opponents may use and prepare to counter or refute them.

5 How to use reframing in public speaking?

To use reframing effectively in public speaking, you need to listen to your audience and pay attention to their verbal and non-verbal cues. Show that you respect and appreciate their views, and acknowledge their concerns, doubts, or fears. Ask questions, provide facts, or share stories that challenge their assumptions, beliefs, or expectations. Finally, suggest a new or different frame that addresses their objections, and shows them the benefits or consequences of your message.

6 Examples of framing and reframing in public speaking

Framing and reframing can be a powerful tool in public speaking. For example, if you want to persuade your audience to donate to a charity, you can frame your message as a moral duty, social responsibility, or personal satisfaction. Additionally, you can reframe their objections, such as lack of money, time, or trust, by highlighting how easy, convenient, or rewarding it is to donate. In the same way, if you want to inform your audience about a new product, you can frame it as a breakthrough, solution, or benefit. You can also reframe their objections such as skepticism, confusion, or indifference by showcasing how credible, clear, or relevant your product is. Lastly, if you want to inspire action from your audience you can frame your message as a vision, challenge or opportunity. Furthermore, you can reframe their objections such as fear, doubt or inertia by demonstrating how possible, achievable or desirable your action is.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?