How can you effectively use email marketing to promote mobile games?

1 Know your audience

Before you start sending emails to your potential or existing players, you need to know who they are, what they want, and how they behave. You can use various methods to collect and analyze data about your audience, such as surveys, feedback forms, app analytics, or segmentation tools. The more you know about your audience, the more you can tailor your email marketing to their preferences, needs, and motivations. For example, you can segment your audience based on their game genre, level, spending, activity, or feedback, and send them personalized and relevant messages.

2 Define your goals and metrics

Email marketing for mobile games should have clear and specific goals that align with your overall game objectives. For example, your goals could be to increase downloads, conversions, retention, engagement, referrals, reviews, or revenue. Depending on your goals, you should also define the metrics that will help you measure your email marketing performance and effectiveness. Some of the common metrics for email marketing are open rate, click-through rate, conversion rate, unsubscribe rate, or revenue per email. You should track and analyze these metrics regularly and adjust your strategy accordingly.

3 Choose your email types and frequency

When promoting your mobile games, there are various email types to consider, such as welcome emails to introduce your game and onboarding emails to help players learn the mechanics. Engagement emails can be used to keep players interested and active, while retention emails can be sent to inactive or at-risk players. Monetization emails can encourage players to spend money in your game. The frequency of your emails must be tested, as you don't want to spam or lose the attention of your players. Welcome emails are a great opportunity to set expectations and motivate players to start playing, while onboarding emails can help them understand the features and benefits. Engagement emails can include tips, tricks, news, updates, events, challenges, rewards, or social features. Retention emails may include reminders, incentives, offers, or personalization. Monetization emails could include discounts, promotions, bundles, upsells, cross-sells, or loyalty programs.

4 Create your email content and design

The content and design of your emails are crucial to attract and retain your players' attention and action. Your emails should be clear, concise, and compelling, with a catchy subject line, a strong call to action, and a consistent tone and style. Your emails should also be visually appealing, with images, videos, or animations that showcase your game and match your brand identity. Moreover, your emails should be responsive and optimized for mobile devices, as most of your players will likely open them on their phones or tablets.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?