How can you effectively target journalists with your media list?
If you want to get your message across to the right audience, you need to build a media list that matches your goals and objectives. A media list is a database of journalists, bloggers, influencers, and other media outlets that cover your industry, niche, or topic. But how can you effectively target journalists with your media list and increase your chances of getting coverage? Here are some tips to help you create and refine your media list for strategic communication.