How can you effectively target Facebook ads for your franchise?

1. Dessinez votre zone de chalandise sur une carte (généralement une zone accessible en temps de conduite) 2. Localisez les zones à fort potentiel à l'intérieur de cette zone, en cartographiant la densité de votre ICP (Ideal Customer Profile) sur une heatmap. 3. Extrayez les codes postaux de ces zones et ciblez des publicités Facebook sur cette base.

It is necessary to align your ad copy with audience insights for a successful ad campaign. Study your audience interest, demographics, location, timing & seasonality before creating an ad copy or a landing page, it is advisable to create couple of copies to run a/b test. Based on these set of audience, you can create lookalike audience that share similar traits & behaviours to expand your reach for new leads or conversion. Use percentage range to decide how close the new audience match to your source set of audience, more closer match would narrow the reach. If you don't want to retarget an old set of audience with the same advt. you can remove them to save on your budget. Run a separate remarketing campaign with BOFU offer that converts.

Chúng t?i th??ng nghiên c?u r?t k? khách hàng v? nhan kh?u h?c, v? n?i ?au và s? khát khao c?a h? tr??c khi ti?n hành b?t k? chi?n d?ch qu?ng cáo nào. Chúng t?i c?n bi?t ?i?u gì làm cho h? quan tam ngay t? nh?ng cái nhìn ??u tiên ?? có th? c?nh tranh v?i hàng ngàn qu?ng cáo ?ang di?n ra

Defining a right goal can help you create a customer journey from online advertisement to a phone call, in-store engagement or a filled form that shows customers affinity towards the brand or a product that you are offering. However to successfully execute this it is necessary to select a right ad objective while creating your ad campaign. Meta ads manager offers 6 objectives to select from, Awareness, Traffic, Engagement, Leads, App promotion and Sales. Ensure your business goal matches with the correct objective or else the whole ad campaign will be a futile activity. For e.g. Franchise store has got nothing to do with Web traffic or App promotion. The remaining 4 will help you in brand awareness, store traffic, lead generation & sales.

Different goals would define the type of ads you will use on Facebook. For example, if you want to generate interest about an event, you might send the ads to a landing page with a subscription to the event. If you'd like to get leads, you will use instant forms on Facebook and keep the user in the app without a landing page. Just make sure you define your goals and what you are looking to achieve. Test different creatives, different ad copy and audiences until you find the top performing one.

B?n c?n xác ??nh r? 1 m?c tiêu quan tr?ng nh?t mà b?n mu?n ??t ???c t? các chi?n d?ch qu?ng cáo c?a mình. ?ó là nh?n bi?t, hay chuy?n ??i, hay xay th??ng hi?u. ??ng quá tham lam khi mu?n ??t ???c nhi?u m?c tiêu cùng lúc. H?y ch?n 1 m?c tiêu và t?p trung vào nó

Cada objetivo demanda uma abordagem específica, adaptada às metas de negócios de uma franquia, seja para recrutar empreendedores, impulsionar as vendas locais ou ampliar a rede de franquias. -Gera??o de Leads -Aumento das Vendas nas Unidades -Expans?o de Rede

In my experience, a daily budget is always the better option as you keep control of your spend. A good thing to consider is how much you are willing to spend per lead and try to reverse-engineer that, for example if you are willing to spend $50 per lead and you want to get 20 leads per month, then you can set a starting budget of $1000 and see where this takes you.

B?n c?n ki?m soát hi?u qu? trên t?ng ??ng chi phí marketing b? ra, nên b?n c?n xay d?ng ngan sách cho t?ng chi?n d?ch. Và v?i ngan sách ?ó b?n ph?i thi?t l?p các m?c tiêu c?n ??t ???c. Có nh? v?y thì b?n m?i có th? ?o l??ng, qu?n tr? và t?ng hi?u su?t

It's a different approach for every franchise outlet, as the marketing objectives may differ. Hence start with store wise campaign, define the objective / goal of the campaign, it can be increase in store footfalls or creating brand awareness in that target market as it can be a new store and you want to execute brand awareness or new launch offer campaign to capture new leads in that market. Then define budget, time, offer/ ad copy with relevant CTA, form or landing page to capture the lead. Define clear UTM parameters & check conversion pixels before running an advertisement campaign. Do A/B testing and check on analytics to optimize the customer journey. Inform the store manager about the campaign, to handle leads at store effectively.

Chúng t?i liên t?c theo d?i và phan tích các ch? s? hi?u qu? c?a chi?n d?ch ??nh k? hàng ngày, s? li?u s? kh?ng nói d?i và nó cho b?n bi?t r?t nhi?u th? c?n ph?i thay ??i hay th? nào c?n ?? nhi?u ti?n vào h?n ?? ??y m?nh. V?y nên b?n c?n n?m ch?c các ch? s? v? các chi?n d?ch marketing c?a mình

Adaptar estratégias com base nas métricas e resultados observados permite otimizar campanhas publicitárias para atingir com mais eficácia os objetivos específicos de cada franquia.

If you want to catch fish, go where the fish are! Ask yourself the question, is Facebook the best place to find millionaires who want to buy a restaurant franchise and build a store? Before launching a Facebook campaign, I'd understand what I am selling, where, how much capital is required, what kind of operating experience I expect in a franchisee. Then I'd ask what kind of people are on Facebook? Are they entrepreneurs or are they social media posters? Sure, all kinds of people use Facebook. But there are a lot of lookey-loo's. You don't want to pay to attract dreamers and inquiries that are not qualified or serious.