How can you effectively showcase a service in commercial photography?

1 Know your client's goals

Before you start planning and shooting your commercial photography project, you need to understand your client's goals and expectations. What is the purpose of the images? Who is the target audience? What message do you want to convey? How will the images be used and distributed? These questions will help you define the scope, style, and tone of your commercial photography. You should also research your client's industry, competitors, and customers to get a sense of the market and the trends.

3 Plan your shoot

When planning a commercial photography shoot, you need to consider the location, lighting, and composition. The location should match the client's service, brand, and message. For example, if you are showcasing a gardening service, you might want to shoot in a backyard or a park. When it comes to lighting, you should choose one that enhances the subject, mood, and atmosphere. For example, if you are showcasing a massage service, you might want to use soft and warm light to create a relaxing feel. As for composition, you should choose one that draws attention and creates interest. For example, if you are showcasing a catering service, you might want to use symmetrical balance and the rule of thirds to create a harmonious image. By considering these aspects carefully, your commercial photography shoot can be successful.

4 Shoot your images

Once you have planned your shoot, you are ready to execute it. To ensure a smooth and successful shooting process, it is important to communicate with your client and subject. You should keep your client informed and involved throughout the process, while also establishing a rapport and trust with your subject. Additionally, you should experiment with your camera to create variety and contrast in your images. Aim to meet your client's expectations and needs, while also capturing the essence of your subject. Adjust the aperture, shutter speed, ISO, and white balance to ensure consistency, coherence, and quality in your images. With these tips in mind, you can achieve a successful shoot.

5 Edit your images

Once you have shot your images, you need to edit them to enhance their appearance, style, and message. To do this, you should use a photo editing software, such as Photoshop, Lightroom, or GIMP. Crop your images to remove any unwanted or distracting elements and improve your composition. Adjust your exposure to correct any underexposed or overexposed areas and balance brightness and contrast. Adjust colors to correct any color casts and balance hue and saturation. Apply filters to add effects, textures, or styles to your images. Retouch your images to remove imperfections, blemishes, or flaws. When editing your images, be sure to do so carefully and subtly without overdoing it or altering the reality. Additionally, keep your original files and make backups of your edited files.

6 Deliver your images

After editing your images, you need to deliver them to your client in a timely and professional manner. Consider the format, size, and delivery method that best preserves quality, resolution, and color while meeting your client's preferences and needs. Additionally, create a contract that covers the scope, price, timeline, rights, and responsibilities of both parties. Include a portfolio, testimonial, and referral request to showcase your work, reputation, and network. Don't forget to send a thank you note with a feedback request and follow-up offer to maintain a positive relationship with your client.