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How can you effectively network through professional associations?

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Networking is a vital skill for any professional who wants to advance their career, learn from others, and find new opportunities. However, networking can be challenging, especially if you don't know where to start or how to make meaningful connections. One of the best ways to network is through professional associations, which are groups of people who share a common interest, industry, or field. Professional associations can offer you many benefits, such as access to events, resources, mentors, and peers. But how can you effectively network through professional associations? Here are some tips to help you make the most of your membership.

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Sara Roberts

3x founder & VC backed UK-based CEO ?? | NED / Board Advisor | ?? Speaker | Thought Leader - Health, Longevity…
Sarah Wolfe

Communications Consultant
Camila Siolli

Comunica??o | Gest?o de Projetos Estratégicos | Top Voice Comunica??o Empresarial | ??Gest?o estratégica de projetos e…

1 Choose the right association

The first step to network through professional associations is to choose the right one for your goals, needs, and preferences. There are many types of associations, such as national, regional, local, sector-specific, or cross-disciplinary. You can research online, ask your colleagues, or attend a trial event to find out which association suits you best. You should consider factors such as the size, reputation, diversity, culture, and cost of the association. You should also look at the benefits and opportunities they offer, such as newsletters, webinars, workshops, conferences, awards, scholarships, or mentoring programs.

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Sara Roberts

3x founder & VC backed UK-based CEO ?? | NED / Board Advisor | ?? Speaker | Thought Leader - Health, Longevity, Building Intentional Companies | Interests - Health Data, AI Ethics
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Being a member of a professional association and attending conferences can be a unique opportunity to learn from experts, collaborate with peers, and share ideas with a wider audience. Ahead of choosing which associations to engage with, ensure that you carry out research and that the association aligns with your goals and objectives. Ensure you have availability in your diary to commit - it is of no value to be a member and then never attend any sessions. Many associations allow you to attend a couple of events ahead of making the commitment.

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Bianca Custodia

Diretora na Zaru Comunica??o | Especialista em Rela??es Públicas, Comunica??o Corporativa e Assessoria de Imprensa
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Existem muitas associa??es e grupos que podem auxiliar você. Dois exemplos com propostas diferentes s?o as Associa??es Comerciais — cada estado/cidade tem a sua, com características diferentes por regi?o — e o BNI, que é um espa?o de trocas e que exige investimento financeiro para que você participe do grupo. Nos dois casos, é preciso avaliar a disponibilidade do profissional para estar presente e ser ativo em rela??o à programa??o da institui??o. N?o adianta ir uma única vez e n?o retornar mais. Antes de escolher o grupo, é preciso perguntar a si mesmo quanto tempo, na sua agenda, você tem disponível para fazer networking.

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2 Be active and engaged

The second step to network through professional associations is to be active and engaged . This means that you should not only join the association, but also participate in its activities and initiatives. You can attend events, volunteer for committees, write for publications, or apply for leadership roles. By being active and engaged, you can demonstrate your value, skills, and expertise to other members. You can also learn from their experiences, insights, and feedback. Moreover, you can build trust, rapport, and visibility with your peers, mentors, and potential employers or partners.

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Sarah Wolfe

Communications Consultant
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In our increasingly digital world, showing up is rejuvenating. Joining a trade association only gets you so far if you are just reading the newsletter or responding to a survey. Get out of your home office. Go meet people who are passionate about the same things you are. Sure, it might help you meet a potential client or employer. But it will certainly motivate you, teach you, help you find new energy for your work.

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3 Connect with purpose and value

The third step to network through professional associations is to connect with purpose and value. This means that you should not only exchange business cards or follow social media accounts, but also establish meaningful and mutually beneficial relationships with other members. You can connect with purpose and value by having clear and realistic goals for your networking, such as finding a mentor, learning a new skill, or exploring a new opportunity. You should also be respectful, curious, and genuine when you communicate with others. You should ask open-ended questions, listen actively, and share relevant information or resources. You should also follow up regularly, express gratitude, and offer support or assistance.

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Pachara Naripthaphan

Executive Advisor to the Chairman of NBTC
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If you have purpose, you will resonate. It’s the relationship chemistry 101. If you share common struggle, common laugh and common idea, people tend to be more related.

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4 Expand your network

The fourth step to network through professional associations is to expand your network. This means that you should not only stick to your existing contacts or comfort zone, but also seek out new and diverse connections with other members. You can expand your network by attending different types of events, joining online forums or groups, or asking for introductions or referrals. By expanding your network, you can broaden your perspective, knowledge, and opportunities. You can also discover new trends, challenges, or solutions in your field or industry. Moreover, you can enhance your reputation, influence, and impact in your professional community.

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Camila Siolli

Comunica??o | Gest?o de Projetos Estratégicos | Top Voice Comunica??o Empresarial | ??Gest?o estratégica de projetos e comunica??o para aumentar o engajamento e a produtividade de agências e empreendedores!
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Para fazer networking em associa??es profissionais, participe ativamente de eventos, envolva-se em discuss?es online e compartilhe insights. Demonstre interesse genuíno, ofere?a ajuda aos colegas e construa relacionamentos autênticos. Utilize plataformas online da associa??o para conectar-se e compartilhar conquistas. O networking eficaz n?o é apenas sobre receber, mas também contribuir para a comunidade profissional, solidificando sua presen?a e ampliando oportunidades.

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5 Leverage your network

The fifth step to network through professional associations is to leverage your network. This means that you should not only maintain your relationships, but also use them to advance your career, learning, or growth. You can leverage your network by asking for advice, feedback, or recommendations from your contacts. You can also seek out opportunities, such as collaborations, projects, or jobs, that match your skills, interests, and goals. You can also showcase your achievements, such as awards, publications, or presentations, to your network. By leveraging your network, you can increase your confidence, competence, and credibility. You can also create value, impact, and change in your field or industry.

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Diana Petru

Global Employer Branding Community Manager at Wargaming | Ph.D. in Modern History
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It’s great to have a solid network to count on. My network always helped me in finding new job opportunities and inspiration.

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Authur Smith MS, CNP

Building community and empowering lasting impact in the world—one meaningful encounter at a time. Strategic Communication | Brand Strategist | Speaker | Workshop Host | Let’s Collab!
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One powerful way to leverage your network is to seek a mentor within the organization. This allows for partnering with a communications practitioner who can assist with expanding your network and have opportunities to build meaningful and impactful relationships. I recommend having 2 mentors, someone with ten years or more experience and someone with five years or less experience, exposing you to various working and learning environments.

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6 Network through professional associations

Networking through professional associations can be a rewarding and effective way to enhance your professional development, performance, and potential. By choosing the right association, being active and engaged, connecting with purpose and value, expanding your network, and leveraging your network, you can build strong and lasting relationships with your peers, mentors, and leaders. You can also access valuable resources, opportunities, and support that can help you achieve your career, learning, or growth goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively network through professional associations?

1

2

3

4

5

6

7

1 Choose the right association

2 Be active and engaged

3 Connect with purpose and value

4 Expand your network

5 Leverage your network

6 Network through professional associations

7 Here’s what else to consider

Strategic Communications

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How can you effectively network through professional associations?

1

2

3

4

5

6

7

1 Choose the right association

2 Be active and engaged

3 Connect with purpose and value

4 Expand your network

5 Leverage your network

6 Network through professional associations

7 Here’s what else to consider

Strategic Communications

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