How can you effectively network with hospitality professionals in a virtual setting?

2 Be active and visible

Once you have chosen the platforms that work for you, you need to be active and visible on them. This means creating and updating your profile, posting and sharing relevant content, commenting and liking other people's posts, and joining and participating in online events and webinars. The more you interact with others, the more you will build your online presence and reputation, and the more likely you will attract attention and interest from potential contacts. However, be careful not to spam or annoy others with too much or irrelevant content. Quality is more important than quantity when it comes to online networking.

3 Reach out and follow up

Being active and visible is not enough to build meaningful relationships online. You also need to reach out and follow up with the people you want to connect with. This means sending personalized messages or invitations, introducing yourself and your purpose, and expressing your interest and appreciation for their work. You can also ask questions, offer help, or request feedback to start a conversation and show your value. However, don't be pushy or impatient. Respect their time and availability, and don't expect an immediate response or a favor. If they reply, thank them and follow up with relevant information or updates. If they don't, don't take it personally and move on.

5 Leverage your existing network

Another way to network effectively online is to leverage your existing network. This means asking your current contacts for referrals, introductions, or recommendations to other hospitality professionals. You can also join or create online groups or communities with your peers, colleagues, or alumni, and share your insights, challenges, or opportunities. You can also attend or host online events or webinars with your network, and invite or introduce new contacts to join. By leveraging your existing network, you can expand your reach, access new resources, and strengthen your relationships.

6 Follow up and stay in touch

The last tip for effective online networking is to follow up and stay in touch with your contacts. This means sending a thank you note, a feedback request, or a relevant article or resource after an online interaction. You should also check in regularly, update them on your progress or achievements, and congratulate them on theirs. You can also invite them to join or attend other online events or webinars, or ask them to connect on other platforms. By following up and staying in touch, you can show your interest and appreciation, and maintain and deepen your relationships.