How can you effectively market a health innovation project to investors?

My two cents on this topic are as below : It is imperative to define a problem statement that a target audience is facing. Once a problem statement is identified, quantify the areas in problem statement. Then, we can list down the objectives that the healthcare innovation can achieve in order to solve the problem. The outcome from these objectives should be quantified and compared to the metrics defined in problem statement..

My two cents on this topic are as below : It is essential to focus your solution on solving the problems faced by target audience. How is your solution improving the problem and how effective would the solution be. The solution cannot become redundant but should have measures to scale and innovate to ensure long term resolutions

My two cents on this topic are as below: Identifying a team which would work on a health innovation project would help in breaking activities to tasks, cross functional collaboration, being accountable and confident to execute. Nominating team members for tasks and having periodic followup and evaluation would ensure proper progress review. Meanwhile, identifying team members who would focus on research and continous improvement of health innovation solution would become imperative

My two cents on this topic are as below : Any plan which needs planning and implementation has to include a budget and financial planning. Without financial planning, any executionable idea would be like shooting in the dark. Financial planning should include available funds, cash flow, details of costing, return on investment and access to balance statement. Whether there is a need for investment during various phase of project would depend on proper financial breakdown and analysis.

My two cents on this topic are : During a sales pitch, always understand the expectations from the audience and record them onto your presentation. At the end, it is important to go back and check whether all their expectations/questions are answered to their satisfaction. Please welcome any feedback or questions since this may give you a view to a different angle which may not be explored by your team.

Structure a narrative that reverberates with emerging markets' distinctive challenges and opportunities. Investors are more likely to engage when they can connect emotionally with the project's purpose and relevance to the target market. Highlight the noticeable impact of your project and highlight its scalability. Investors in emerging markets seek solutions that can address omnipresent healthcare challenges efficiently. Forge strategic partnerships where possible and are conducive to your goals. Showcase an understanding of the target market's cultural nuances and specific needs. Investors are more inclined to support projects that collaborate effectively with local entities and adapt to the unique dynamics of emerging markets.

Investors value simplicity in navigating the landscape of innovation-driven organic growth. Why? Take Siemens Healthineers, historically known for its equipment-centric approach—a familiar association for the market. However, our paradigm shift came with the introduction of a new Software as a Service (SaaS) solution called CrewPlace Enterprise, addressing the pressing issue of healthcare staff shortages. This change naturally prompted investors to question our motives. We responded by showcasing a profound commitment to placing patients at the core of our strategy. We illustrated how both hardware and software play integral roles in ensuring a seamless journey for both patients and caregivers and finally here we are shaping the future.