How can you effectively highlight the unique selling points of your game in a pitch?

1 Define your USPs

Before you start writing your pitch, you need to identify and define your unique selling points (USPs). These are the features or aspects of your game that differentiate it from other games in the same genre, market, or platform. Your USPs should answer the question: why should someone play or invest in your game? Think about what makes your game fun, innovative, engaging, or impactful. For example, your USPs could be your game's art style, story, mechanics, theme, or social impact.

3 Structure your pitch

A good pitch should have a clear and logical structure that guides your audience through your game's USPs. To start, you should open with a catchy and intriguing statement that captures your audience's attention and summarizes your game's core concept or premise. Then, you should explain how the game works, what the player does, and what the main challenges and goals are. Be sure to use concrete examples and avoid vague or technical terms. Afterwards, highlight the most important or distinctive features of your game that make it stand out from the competition. Explain how they benefit the player or the publisher, as well as how they support your game's vision and goals. Demonstrate that you have done your market research by showing who your target audience is, what their preferences and expectations are, and how your game meets them. Additionally, make sure to showcase your awareness of current trends in the game industry and how your game fits in them. Finally, introduce yourself and your team, highlighting any previous successes or awards that you have achieved, as well as any relevant partnerships or collaborations that you have established.

4 Keep it short and simple

A pitch is not a detailed design document or a gameplay demo. It is a brief and concise overview of your game's USPs that sparks interest and curiosity in your audience. Therefore, you should keep your pitch short and simple, and avoid unnecessary or irrelevant information. Aim for a pitch that lasts no more than 5 minutes, and use clear and engaging language that appeals to your audience's emotions and logic. Use visuals, such as screenshots, concept art, or trailers, to supplement your pitch and illustrate your game's USPs.

5 Practice and refine

Finally, you should practice and refine your pitch until you are confident and comfortable with it. Practice your pitch in front of a mirror, a friend, or a colleague, and ask for feedback and suggestions. Record yourself and watch or listen to your pitch, and identify any areas that need improvement. Test your pitch on different audiences and see how they react and respond. Make any necessary changes or adjustments to your pitch based on the feedback and results. Remember, a good pitch is not a one-time thing, but a dynamic and evolving process that requires constant revision and refinement.