登录查看更多内容

How can you effectively follow up with subscribers after sending your welcome email for personal branding?

由人工智能和领英社区提供技术支持

After sending your welcome email to your new subscribers, you may be wondering how to keep them engaged and interested in your personal brand without being too pushy or spammy. In this article, you'll learn some effective strategies for following up with your subscribers. Segmenting your subscribers based on their interests and goals is a great way to provide them with valuable and relevant content that solves their problems and showcases your expertise. Additionally, encouraging interaction and feedback can help build trust and rapport. Automating your follow-up emails with a clear and consistent schedule can be beneficial as well, and don't forget to test and optimize them for better performance and results.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Maria Subi Rajan

Founder & CEO at BrandFox & She The Sakthi | Techdragon| Keynote Speaker | Amazon SEO | eCommerce Coach | D2C Growth…
Umar J. Qureshi

Creative Marketer Utilizing Storytelling and Social Media Magic to Amplify Brands | Creative Marketing Consultant at…

1 Segment your subscribers

One of the most important steps to follow up with your subscribers is to segment them based on their interests and goals. This means grouping them into different categories or tags based on the information they provided when they signed up, such as their industry, role, challenge, or preference. By segmenting your subscribers, you can tailor your follow-up emails to their specific needs and wants, and avoid sending irrelevant or generic messages that might cause them to lose interest or unsubscribe.

添加您的观点

Maria Subi Rajan

Founder & CEO at BrandFox & She The Sakthi | Techdragon| Keynote Speaker | Amazon SEO | eCommerce Coach | D2C Growth Branding | Flipkart | Meesho | Shopify | eBay | Etsy | Woocommerce |
举报内容
Segmentation allows you to tailor your content to specific groups based on their preferences, behaviors, or demographics. This targeted approach ensures that your subscribers receive content that resonates with their interests, increasing engagement and fostering a stronger connection.

已翻译

赞
Umar J. Qureshi

Creative Marketer Utilizing Storytelling and Social Media Magic to Amplify Brands | Creative Marketing Consultant at Folklore Magazine | Resume Writer
举报内容
After sending your welcome email for personal branding, initiate effective follow-ups with subscribers. Send a personalized series of emails, offering valuable content like exclusive tips, resources, or success stories. Encourage engagement through surveys, polls, or social media interactions. Provide incentives for continued interaction, such as exclusive offers or access to premium content. Regularly share updates about your brand and achievements, fostering a sense of community. Use targeted emails to showcase specific aspects of your personal brand, reinforcing your expertise. By maintaining consistent communication and delivering value, you build lasting connections and solidify your personal brand in the minds of your subscribers.

已翻译

赞

加载更多内容

2 Provide valuable and relevant content

Another key strategy to follow up with your subscribers is to provide valuable and relevant content that solves their problems and showcases your expertise. This means creating and sharing content that helps them achieve their goals, overcome their challenges, or learn something new related to your personal brand. For example, you can send them blog posts, videos, podcasts, ebooks, webinars, or case studies that demonstrate your knowledge, skills, and experience in your niche. By providing valuable and relevant content, you can establish your authority, credibility, and value as a personal brand, and keep your subscribers engaged and interested in what you have to offer.

添加您的观点

Valerie Chow

Helping brands with 360° Marketing Strategies | Transformed 10+ Brands | Keynote Speaker | Fusing Creativity with Data | Growth & Business Leader | Sustainability Focus
举报内容
This part needs to be on point to ensure readers keep engaging and interested to learn more. To do so: 1) Test out the content and see which works for which segment 2) Get feedback and run polls to understand your target better to personalise the content 3) Tapping onto face to face engagement activities besides content to share a human side to personal branding that will drive your brand affinity with your subscribers These are some tips to further your content strategy and engagement with your subscribers.

已翻译

赞
Michelle Padilla

Visual Communications Specialist | Cross Pollinator | Servant Leader | Random Dancer | Avid Learner
举报内容
Content is KEY! I fully agree that the content must be relevant and valuable to your segmented group. I recommend to anyone using e-blasts for sales or marketing that each push needs to contain 3 points of interest. 1. Something new with the company. 2. New research that supports why the service/widget is a benefit to the consumer. 3. A call to action or LTO (limited time offer).

已翻译

赞

3 Encourage interaction and feedback

A third effective strategy to follow up with your subscribers is to encourage interaction and feedback. This means inviting them to reply to your emails, ask questions, share their opinions, or give suggestions. By encouraging interaction and feedback, you can build trust and rapport with your subscribers, and learn more about their needs, wants, and expectations. You can also use this opportunity to showcase your personality, voice, and style as a personal brand, and create a connection with your subscribers. For example, you can use humor, stories, anecdotes, or testimonials to make your emails more engaging and human.

添加您的观点

加载更多内容

4 Automate your follow-up emails

A fourth useful strategy to follow up with your subscribers is to automate your follow-up emails. This means setting up a series of emails that are triggered by certain actions or events, such as signing up, opening an email, clicking a link, or completing a survey. By automating your follow-up emails, you can save time and effort, and ensure that your subscribers receive timely and consistent messages that move them along your email marketing funnel. You can use email marketing tools, such as Mailchimp, ConvertKit, or AWeber, to create and manage your automated follow-up emails.

添加您的观点

加载更多内容

5 Test and optimize your follow-up emails

A fifth and final strategy to follow up with your subscribers is to test and optimize your follow-up emails. This means measuring and analyzing the performance and results of your follow-up emails, such as open rates, click-through rates, conversion rates, or unsubscribe rates. By testing and optimizing your follow-up emails, you can identify what works and what doesn't, and make improvements and adjustments to your email marketing strategy. You can use email marketing tools, such as Mailchimp, ConvertKit, or AWeber, to track and report your email marketing metrics.

添加您的观点

加载更多内容

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Personal Branding

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you effectively follow up with subscribers after sending your welcome email for personal branding?

1

2

3

4

5

6

1 Segment your subscribers

2 Provide valuable and relevant content

3 Encourage interaction and feedback

4 Automate your follow-up emails

5 Test and optimize your follow-up emails

6 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

更多Personal Branding相关文章

更多相关阅读内容

How can you effectively follow up with subscribers after sending your welcome email for personal branding?

1

2

3

4

5

6

1 Segment your subscribers

2 Provide valuable and relevant content

3 Encourage interaction and feedback

4 Automate your follow-up emails

5 Test and optimize your follow-up emails

6 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

查看其他技能