How can you effectively follow up with leads who visited your booth multiple times?

Today, lots of ads pop up everywhere, and it's hard for businesses to get noticed. Imagine if you had a box of toys, and you wanted to share them with your friends. But each friend likes different toys. That's a bit like what businesses do with customer segmentation. Instead of treating everyone the same, businesses put people into groups based on what they like and how they act. In a younger context for example,, if they sell cool games, they'll show the superhero games to friends who love superheroes and princess games to friends who like princesses. It's like making sure each friend gets the toys they love, and that way, more friends will want to play with them.

That’s a great idea, In today’s world, we count on too much technology. Weather it be a Customer, Company advertising ,warm medium Hot Cold I always stay in contact you never know . I actually miss the fax and the phone calls I like to talk. Take time out to put your future customers in your phone call them right then and there busy or not just saying, ??

If someone stopped by your booth multiple times, that shows a high level of interest. So don’t send them generic follow-up messages! Be sure to note what you discussed in the booth, which products or services they were interested in, and what additional information they requested. Obviously you won’t get these kinds of details from a simple badge scan, so be sure you have a method in place where you can include detailed notes. Then when you send that follow-up email, be sure to reference what you discussed along with appropriate links or materials.

The best way to follow up with repeat visitors to your trade show booth is to use each interaction as an opportunity to build rapport and to move your prospects through the buying process. Ask insightful questions to gain a deeper understanding of their objectives, areas of interest, and any challenges they face. It’s also useful to gather information on their priorities, budgets, timelines, and decision-making processes. Be an active listener, take detailed notes, follow up promptly, and use what you have learned to develop a customized proposal that addresses your prospect’s specific needs. By following these steps, you can build stronger relationships, increase your effectiveness, and boost your success.

After the trade fair it is important to remain credible and to continue to show genuine interest in the visitor. Now that you know the needs and wishes of the visitor, the next step is to meet them in a timely manner. In order to communicate your appreciation for the conversation at the trade fair, you can contact the person after the trade fair, for example, with a personalised thank-you letter and any relevant information about the topic.

Please, please, please do NOT send a drip campaign or a newsletter etc. to someone that visited your booth multiple times. Assign these people to a rep that will reach out to them personally, listen to them and take care of them. Nothing would turn me off more after spending time with a potential supplier than getting a generic, thank you for stopping by our booth email.

The reliability, speed, manner and style of handling the trade fair leads give visitors an impression of the reliability of future cooperation.

If the potential customer visited your booth several times, you do not need a drip campaign. During their last visit, establish a follow up plan with them for after the show and follow upright away. Dont let the contact get stale. Strike while there is strong interest!

The key here is to know your goals ahead of time, along with what metrics you will track. Then set up the tools you need to track them. For example, if you want to know how many leads at a particular show turned into customers, you’ll need a way to track that long-term. (Because most won’t become buyers right away.) One basic way to do this would be to add a tag in your CRM with the name of the trade show. Then when that person becomes a client, you can see which show (or shows) you met them at.

Most people don't even acknowledge the data points behind understanding that people have come to your booth multiple times. When you share the scan list with MOPS, they just delete the dups and move on. Duplicates show STRONG intent especially if that person scanned in with peers or managers when they came back the second time. Scan time stamps are in insight into that persons intent and level of interest and shouldn't be discarded, but should actually help prioritize those leads.

From my experience the best way to follow up on leads is that you have a follow up strategy in place long before the show opens. Here you describe among others how you report a lead, what is a lead, how you follow up, who is following up and for how long, how do you report back and on what do you report. This strategy is aligned and committed by all colleagues that play a role in this process. Such as stand crew, sales, marketing and your customer service department.