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How can you effectively follow up after a music industry networking event?

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Networking is a crucial skill for anyone in the music industry, whether you are an artist, producer, manager, or promoter. But networking is not just about exchanging business cards and shaking hands. It's also about building and maintaining relationships with the people you meet. And that means following up after a networking event. Here are some tips on how to do it effectively and professionally.

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1 Send a thank-you note

One of the simplest and most appreciated ways to follow up after a networking event is to send a thank-you note to the people you connected with. This can be an email, a text, or a social media message, depending on the level of formality and the preferred channel of communication. A thank-you note should be personalized, concise, and positive. It should remind the recipient of who you are, what you talked about, and how you can help each other. It should also express your interest in staying in touch and suggest a next step, such as a phone call, a meeting, or an introduction.

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2 Add value

Another way to follow up after a networking event is to add value to the relationship. This means sharing something that can benefit the other person, such as a resource, a recommendation, a referral, or a feedback. For example, you can send them a link to an article, a podcast, or a video that is relevant to their interests or goals. You can also introduce them to someone who can help them with a project, a problem, or an opportunity. Or you can offer your expertise, advice, or support on something they are working on or struggling with. Adding value shows that you are generous, helpful, and attentive.

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Kevin King

Music Data | Branded and Immersive Content | Consumer Data Platforms | Technology Partnerships
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Adding value is my favorite follow up from an industry event. It could be a link to a contextually relevant discussion point, an artist or playlist suggestion, or even an idea that could leveraged you thought of overnight.

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3 Keep in touch

A third way to follow up after a networking event is to keep in touch with the people you met. This means staying on their radar and building rapport over time. You can do this by following them on social media, commenting on their posts, liking their updates, and congratulating them on their achievements. You can also send them occasional messages, emails, or calls to check in, share news, or ask questions. The key is to be genuine, respectful, and consistent. Don't be too pushy, spammy, or needy. And don't only reach out when you need something from them.

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Jennifer Sullivan

Music, Entertainment, Toy, and Tech Marketing Futurist | Team Leader | Brand Marketer | Deal Maker | Strategist | Innovation Advocate | Creative | CMO | Connector
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My journey has shown me that the music industry, at its core, is a community where meaningful connections pave the way to both professional collaborations and the best of friendships. Navigating the music industry isn’t just about discovering future collaborators; it’s a unique opportunity to meet lifelong friends. Engaging on social media should go beyond professional courtesies—celebrate successes, share thoughtful insights, and keep conversations genuine. Personalized messages, driven by genuine interest, can transform routine follow-ups into the foundation of lasting friendships. It’s about showing consistent interest and building a network that’s not just professional but deeply personal.

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4 Follow through

A fourth way to follow up after a networking event is to follow through on your promises and commitments. This means doing what you said you would do, whether it's sending a resume, making an introduction, setting up a meeting, or attending an event. Following through demonstrates your reliability, integrity, and professionalism. It also shows that you value the relationship and respect the other person's time and expectations. If you can't follow through for some reason, make sure to communicate that as soon as possible and offer an alternative or an apology.

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5 Be proactive

A fifth way to follow up after a networking event is to be proactive and take initiative. This means creating opportunities for yourself and the people you met, rather than waiting for them to happen. You can do this by inviting them to join you at another event, suggesting a collaboration, proposing a project, or asking for a favor. Being proactive shows that you are confident, ambitious, and resourceful. It also shows that you are interested in developing the relationship and exploring new possibilities.

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Kevin King

Music Data | Branded and Immersive Content | Consumer Data Platforms | Technology Partnerships
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Taking initiative and, in a friendly way, is a great way to not only follow up and stay top of mind, but also consider answers to questions that may arise before they are asked. Being friendly and conversational is key.

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6 Be yourself

A sixth and final way to follow up after a networking event is to be yourself and let your personality shine. This means being authentic, honest, and respectful. It also means being friendly, enthusiastic, and curious. Don't try to impress, manipulate, or flatter the people you met. Don't pretend to be someone you are not, or agree with everything they say. Instead, be genuine, humble, and open-minded. Show your passion, your values, and your vision. And don't forget to have fun and enjoy the process.

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Kevin King

Music Data | Branded and Immersive Content | Consumer Data Platforms | Technology Partnerships
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Being yourself is incredibly important to keeping a friendly back and forth, especially in the music business where fun, creative people, are your colleagues and being stiff can raise red flags very quickly, and borderline turn people off completely.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kevin King

Music Data | Branded and Immersive Content | Consumer Data Platforms | Technology Partnerships
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A lot of times after a music event, new contacts ask for introductions to people you may know that could help them in some way. Be open to and do so right away.

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How can you effectively follow up after a music industry networking event?

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1 Send a thank-you note

2 Add value

3 Keep in touch

4 Follow through

5 Be proactive

6 Be yourself

7 Here’s what else to consider

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