How can you effectively follow up after meeting someone at an industry event in Advertising?

1 Why follow up is important

Following up after meeting someone at an industry event in Advertising is not just a polite gesture, but also a strategic move to establish your credibility, interest, and value. By following up, you show that you remember the person and the conversation you had, that you appreciate their time and insights, and that you have something to offer them in return. Following up also helps you to stay on their radar, and to create opportunities for further communication and collaboration.

2 How to follow up within 24 hours

The first step to follow up effectively after meeting someone at an industry event in Advertising is to do it within 24 hours. This shows that you are prompt, professional, and proactive. The best way to follow up within 24 hours is to send a personalized email to the person, thanking them for their time and attention, and mentioning something specific that you discussed or learned from them. You can also include a relevant link, resource, or recommendation that could be useful for them, or ask a thoughtful question that could spark a conversation.

3 How to follow up with a clear purpose

The second step to follow up effectively after meeting someone at an industry event in Advertising is to have a clear purpose for your follow-up. You don't want to send a generic or vague email that doesn't convey any value or direction. Instead, you want to have a specific goal or action that you want to achieve or propose with your follow-up. For example, you could invite the person to join your newsletter, podcast, or webinar, or to check out your portfolio, case study, or testimonial. You could also request a meeting, a call, or a referral, or offer your help, advice, or feedback.

4 How to follow up with a friendly tone

The third step to follow up effectively after meeting someone at an industry event in Advertising is to use a friendly and respectful tone in your follow-up. You don't want to sound too formal, cold, or pushy, or too casual, familiar, or flirty. Instead, you want to strike a balance between being professional and personable, and between being confident and humble. You can use a friendly and respectful tone by addressing the person by their name, using a warm and courteous greeting and closing, and expressing your gratitude and enthusiasm.

5 How to follow up with a clear call to action

The fourth step to follow up effectively after meeting someone at an industry event in Advertising is to include a clear call to action in your follow-up. You don't want to leave your follow-up hanging without a clear next step or expectation. Instead, you want to make it easy and compelling for the person to respond or take action on your follow-up. You can include a clear call to action by asking a specific and relevant question, suggesting a date and time for a meeting or a call, or providing a link or a button to sign up, download, or view something.

6 How to follow up with a timely reminder

The fifth step to follow up effectively after meeting someone at an industry event in Advertising is to send a timely reminder if you don't hear back from them within a week or two. You don't want to be annoying or desperate, or to give up too soon. Instead, you want to be persistent and polite, and to show that you are still interested and available. You can send a timely reminder by following up with a short and friendly email, reiterating your value proposition and your call to action, and adding some urgency or incentive to your offer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?