How can you effectively collect and manage user feedback from multiple sources?

It depends on you from where and which sources you are collecting users feedback. There are multiple sources. But collecting users feedback will depend on research goals, project timeline, budget and resources available. Sources can be: 1) In-person interview 2) Survey 3) Google analytics 4) Workshops, events, seminars 5) Desk research 6) Social media 7) Last year report 8) Support desk After collecting feedbacks its time to analyze, prioritize and synthesize. Seat with your stakeholders, discuss the findings and make roadmap. Prioritization will depend on various criteria such as impact, urgency, feasibility, alignment with goals, users deemand.

Gosto muito da ideia de centraliza??o das informa??es, mas essa pode n?o ser uma realidade de muitas equipes e tem seus contras também. Uma das ferramentas que mais gosto de usar e que tem me ajudado é o Marvin (heymarvin.com). Mas também uso ferramentas gratuitas como Google Spreadsheets, Notion e Looker. O mais importante é testar e acompanhar se seus "clientes" (pessoas que você quer impactar com suas pesquisas) est?o acessando o conhecimento gerado. Se n?o consomem, seu esfor?o com as ferramentas terá sido em v?o. é importante fazer os "testes de usabilidade" dentro de casa também. ??

There are two categories of tools: to collect and manage user feedback. And here is my specific answer: Collecting User Feedback: - Survey and Form Tools - In-App Feedback Tools - Analytics Tools - Social Media Monitoring - Customer Support Tools - Usability Testing Platforms - Heatmaps and Session Recordings Managing User Feedback: - Project Management Tools - Collaboration and Communication Tools - Feedback and Idea Management Platforms - Knowledge Base and Documentation - Customer Relationship Management (CRM) Tools - Version Control and Design Collaboration - User Research and Insights P.S.: Ensure they align with your project requirements and team workflows.

There are two categories of tools: to collect and manage user feedback. And here is my specific answer: Collecting User Feedback: - Survey and Form Tools - In-App Feedback Tools - Analytics Tools - Social Media Monitoring - Customer Support Tools - Usability Testing Platforms - Heatmaps and Session Recordings Managing User Feedback: - Project Management Tools - Collaboration and Communication Tools - Feedback and Idea Management Platforms - Knowledge Base and Documentation - Customer Relationship Management (CRM) Tools - Version Control and Design Collaboration - User Research and Insights P.S.: Ensure they align with your project requirements and team workflows.

Emphasizing feedback prioritization by various criteria is commendable. To bolster this process, consider introducing a universally understood prioritization matrix. Whether visual or tabular, such a matrix could grade feedback based on dimensions like "impact on user experience" and "confidence in feedback's accuracy." However, as we diversify our tools and techniques, maintaining clear guidelines becomes paramount. Defining what qualifies as "high confidence" or "high impact," and conducting regular team alignments, ensures consistent interpretation. This approach, when aligned with other segmentation tools like tags or labels, can elevate the precision and clarity of our feedback analysis, enhancing the overall user experience.

When analysing collected information we can group by context or specific keywords. When we look at the context we group entire sentences or parts of the content. While for keywords we can search for specific keywords and use it to measure quantitative data.

When presenting user feedback make sure to also use direct quotes or even snippets from user interviews, when possible. Exposing your stakeholders to the users is a powerful tool that can humanise your findings making them more impactful.

An important thing to consider is to contextualise your feedback. Mentioning when'd and where it happened o in what context the feedback was given is crucial for gaining a deeper understanding of user experiences. In summary, contextualizing user feedback research provides a holistic understanding of the user experience.

Different methods answer different questions but also have limitations. No method in user research (or any kind of social research) is perfect. The best way to address the limitations of various research methods is to triangulate! Even in well-planned, properly controlled research there will be limitations. Using multiple perspectives (methods, data points, researchers, or theories) about a specific problem, will increase our confidence and help us achieve credibility. Triangulation allows us to have more confidence in the research data, can reveal unique unexpected findings, and allows us to understand a phenomenon more clearly.

Multiple sources doesn't only mean multiple methods but also multiple teams. Identify which teams in your organisation have customer touchpoints and create a way of connecting their output to your work and viceversa.

While designing a digital product, an important thing to consider is the real-world as a main source of data. Learning how people behave and interact with the physical world should serve as the main knowledge to apply into the virtual one.