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How can you effectively close a presentation?

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You've prepared your slides, rehearsed your speech, and delivered your main points. But how do you end your presentation on a high note and leave a lasting impression on your audience? The way you close your presentation can make or break your internal communication goals, whether you want to inform, persuade, or inspire your colleagues. Here are some tips on how to effectively close a presentation and handle the Q&A session.

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1 Summarize your key messages

Don't assume that your audience will remember everything you said. A good summary helps them recall your main arguments and reinforces your message. Use clear and concise language to recap your main points and explain how they relate to your purpose and objectives. Avoid introducing new information or repeating yourself. Instead, focus on the most important takeaways and highlight the benefits or value of your presentation.

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2 Invite feedback and questions

One of the best ways to engage your audience and show that you value their input is to invite feedback and questions. This also gives you a chance to clarify any doubts, address any concerns, or provide additional information. However, you need to be prepared for this part of the presentation and anticipate some possible questions. Have some backup slides or notes ready to support your answers. Also, set some ground rules for the Q&A session, such as asking the audience to raise their hands, state their names, and keep their questions brief and relevant.

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Mohamed Amine BELKA ???? ????
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Pour conclure une présentation en invitant les participants à partager leurs commentaires et poser des questions, adoptez un langage accueillant. Exprimez votre disponibilité à répondre à leurs interrogations et soulignez l'importance de leurs contributions. Utilisez des formulations comme "N'hésitez pas à partager vos réflexions" ou "Je serais ravi d'entendre vos commentaires et questions." Encouragez activement la participation en posant une question initiale pour susciter l'engagement, et assurez-vous de créer un environnement propice à l'interaction.

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3 Provide a call to action

A call to action is a statement that tells your audience what you want them to do next or how you want them to apply what they learned from your presentation. It can be as simple as asking them to read a report, sign up for a newsletter, or follow up with you via email. A call to action helps you create a sense of urgency and direction for your audience and motivates them to take action. Make sure your call to action is clear, specific, and realistic.

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Glory Ntinyari Kinoti MPRSK

Top Women in PR 2024 (PRSK) || Communication & PR Strategist || Helping Organizations reach their stakeholders through impactful communication and storytelling || Panel discussion moderator ??
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A well-crafted CTA adds purpose and impact to your communication, For example; In a training session for a team, conclude by saying, "I invite each of you to share your thoughts on our internal communication strategy in the next team meeting. Let's work together to make our communication even more effective." This CTA encourages participation and sets the stage for ongoing collaboration.

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4 End with a memorable closing statement

The last thing you say in your presentation is likely to be the first thing your audience remembers. Therefore, you want to end with a memorable closing statement that summarizes your main message, reinforces your credibility, and leaves a positive impression. A closing statement can be a quote, a story, a statistic, a question, or a challenge. Choose something that relates to your topic, audience, and purpose and that captures the essence of your presentation.

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David Grossman

LinkedIn Top Voice. CEO @ The Grossman Group | Internal and leadership communications
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Memorize your closing statement. Plan exactly what you think the most powerful way to end is and then put it to memory. This will help you deliver your close so the audience remember your message and as importantly, you. Memorizing the start of your presentation is a helpful strategy as well to ensure you get off on the right foot with tour audience.

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5 Thank your audience and close

The final step in closing your presentation is to thank your audience for their attention, participation, and feedback. Express your appreciation for their time and interest and acknowledge their contributions. You can also use this opportunity to remind them of your contact details, provide any references or resources, or invite them to connect with you further. Finally, close your presentation with a confident and courteous gesture, such as a smile, a nod, or a handshake.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively close a presentation?

1

2

3

4

5

6

1 Summarize your key messages

2 Invite feedback and questions

3 Provide a call to action

4 End with a memorable closing statement

5 Thank your audience and close

6 Here’s what else to consider

Internal Communications

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How can you effectively close a presentation?

1

2

3

4

5

6

1 Summarize your key messages

2 Invite feedback and questions

3 Provide a call to action

4 End with a memorable closing statement

5 Thank your audience and close

6 Here’s what else to consider

Internal Communications

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