Networking events are great opportunities to meet potential collaborators, mentors, clients, or employers. But how do you turn a brief conversation into a lasting professional relationship? Here are some tips to help you follow up and stay in touch with someone you met at a networking event.
The first step is to send a personalized email within 24 hours of the event. Thank them for their time, remind them of what you talked about, and express your interest in keeping in touch. You can also mention something specific that you learned from them, or offer some value that relates to their goals or challenges. For example, you can share a relevant article, a useful resource, or a referral.
Initiating post-event contact through a personalized email lays the groundwork for lasting professional connections. Expressing gratitude for their time, coupled with a recap of shared discussions, adds a personal touch. Offering value, such as sharing insights or resources, cements the bond by showcasing a vested interest in their goals and challenges.
Building a meaningful relationship with someone you've met at a networking event is most effectively achieved by being authentic. Embrace transparency about who you are and engage in genuine conversations by showing interest in them. Inquire about their likes and delve into why they are passionate about their work. Following up with a connection on LinkedIn and periodic check-ins further solidify the relationship. Ultimately, the key lies in being true to yourself – authenticity fosters connections that go beyond mere professional exchanges.
The next step is to connect on social media platforms that are appropriate for your industry and goals. For example, you can add them on LinkedIn, follow them on Twitter, or join their Facebook group. This will help you stay updated on their work, achievements, and interests. You can also use social media to engage with their content, comment on their posts, or send them a message. Be genuine, respectful, and supportive, and avoid being spammy or salesy.
Extending the networking sphere onto social platforms propels professional relationships beyond initial encounters. Platforms like LinkedIn serve as dynamic hubs for industry insights and achievements. Engaging with their content through meaningful comments or messages demonstrates genuine interest and support, fostering an organic and lasting connection.
The third step is to schedule a follow-up meeting with them, either online or in person. This will help you deepen the relationship and explore potential opportunities for collaboration or learning. You can propose a meeting by email or phone, and suggest a specific topic, agenda, or goal. For example, you can ask them for feedback, advice, or guidance on a project, or offer to help them with something they need. Make sure you prepare well for the meeting, show up on time, and follow up with a thank-you note.
The fourth step is to maintain regular contact with them, without being annoying or intrusive. You can check in with them every few weeks or months, depending on the nature and frequency of your interactions. You can use different channels and formats, such as email, phone, video call, or text message. You can also send them greetings on special occasions, such as birthdays, holidays, or anniversaries. The key is to show that you care about them and value their relationship.
The fifth step is to provide value and support to them, whenever possible. You can do this by sharing your knowledge, skills, or resources, or by introducing them to other people in your network. You can also endorse them, recommend them, or refer them to potential opportunities. You can also ask them for feedback, advice, or support, and show your appreciation and gratitude. The goal is to create a mutually beneficial relationship that is based on trust and respect.
The sixth and final step is to be yourself and have fun with them. You don't have to be formal or serious all the time. You can also share your personal stories, hobbies, or passions, and learn more about theirs. You can also invite them to join you for a casual activity, such as coffee, lunch, or a game. You can also join or create a group or community that shares your interests or goals. The point is to enjoy the relationship and have fun.