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How can you drive sales with micro-influencers?

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Micro-influencers are people who have a small but loyal and engaged following on social media, usually in a specific niche or industry. They can help you drive sales by creating authentic and trustworthy content that showcases your products or services, and by influencing their audience's purchase decisions. In this article, you will learn how to find, approach, and collaborate with micro-influencers to boost your social selling strategy.

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Ariel Benedetti

LinkedIn Top Voice & Creator 1% | Social Selling, Ventas Digitales & Marketing en Redes Sociales para potenciar…
James Roloff

Digital Strategy | Empowering Leaders in the Digital World | Expand Your Reach | Build Authority | Generate More Revenue
Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads |…

1 Identify your goals and target audience

Before you start looking for micro-influencers, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to increase brand awareness, generate leads, or drive conversions? Who are your ideal customers, and what are their pain points, preferences, and motivations? Having these answers will help you define your criteria for selecting micro-influencers who align with your goals and target audience.

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Ariel Benedetti

LinkedIn Top Voice & Creator 1% | Social Selling, Ventas Digitales & Marketing en Redes Sociales para potenciar negocios y marcas personales | Programas de Embajadores de Marca | TEDx Speaker | Autor Bestseller | MBA
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A la hora de buscar microinfluencers para negocios B2B en LinkedIn, te recomiendo evaluar tanto el engagement que logran sus contenidos como sus valores y prestigio profesional. Es la mejor forma de cuidar la reputación de tu marca.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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The biggest goal for using microinfluencers is to have ambassadors for you, your solutions and your company. Often times these micro influencers are people at the prospects you are working. They are your best shot at being named when you are not in the room. Make them your allies.

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Cam Yuill ??

National Account Manager @VeoliaUK | Sustainable Solutions | Tailoring Partnerships | Delivering Innovation to Key Clients ????
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Leverage micro-influencers to drive sales by focusing on authenticity and niche audience engagement. Identify influencers whose followers align with your target market. Encourage genuine product experiences by letting influencers authentically showcase your offering. Facilitate exclusive discounts or promotions through them to incentive purchases. Utilise their content to create trust and credibility around your brand. Track metrics like engagement, conversions, and ROI to measure their impact. Foster long-term relationships for sustained advocacy, ensuring consistency in messaging and values between your brand and the influencers.

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2 Research and evaluate potential micro-influencers

Once you have your criteria, you can start searching for micro-influencers who match them. You can use various tools and methods, such as hashtags, keywords, social media platforms, influencer marketing platforms, or referrals from your existing customers or partners. When you find potential micro-influencers, you need to evaluate them based on their relevance, reach, engagement, and reputation. Look at their content quality, tone, style, and frequency, as well as their follower count, comments, likes, shares, and reviews. You want to work with micro-influencers who have a genuine connection with their audience and who can deliver value to your brand.

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Mic Adam

Independent LinkedIn? Trainer & Consultant Expert | Keynote Speaker | Data-driven results for generating more leads | Attracting top talent | Igniting the ambassador program | Optimizing ad campaigns | Personal Branding
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Sales Navigator is a great way to discover the micro influencers at your prospects. Using the "posted in last 30 days" is a dead give-away to start building relationships with these people (irrelevant of their place in the organisation).

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3 Reach out and build relationships

After you narrow down your list of micro-influencers, you need to reach out to them and start building relationships. You can use email, direct message, or phone call, depending on the channel they prefer. You should introduce yourself and your brand, explain why you are interested in working with them, and propose a collaboration idea that benefits both parties. You should also be transparent about your expectations, budget, timeline, and deliverables. Remember that micro-influencers are not just vendors, but partners. You need to respect their creative freedom, listen to their feedback, and communicate with them regularly.

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James Roloff

Digital Strategy | Empowering Leaders in the Digital World | Expand Your Reach | Build Authority | Generate More Revenue
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If you are working with a micro-influencer, DO NOT try to put words in their mouth. A quick way to kill the relationship and destroy the reach of your sponsored content is to try and make them do an "advertisement" for your product. Micro-influencers have niche authority because they are authentic. When brands try too hard to push their messaging, it quickly overpowers the style that the influencer's audience expects from them.

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4 Co-create and promote content

The next step is to co-create and promote content with your micro-influencers. You should agree on the type, format, and theme of the content, as well as the key messages, hashtags, and call to action. You should also provide them with any resources or support they need, such as product samples, images, videos, or links. You should also review and approve the content before it goes live, and ensure that it complies with any legal or ethical guidelines. Once the content is published, you should promote it on your own social media channels, and encourage your micro-influencers to do the same. You should also monitor and engage with the comments and reactions from the audience.

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5 Measure and optimize results

The final step is to measure and optimize the results of your micro-influencer campaigns. You should track and analyze the metrics that are relevant to your goals, such as impressions, clicks, leads, conversions, or sales. You should also collect and evaluate the feedback from your micro-influencers and your audience, and identify what worked well and what can be improved. You should use this data to adjust your strategy, budget, and content for future campaigns. You should also maintain and nurture the relationships with your micro-influencers, and reward them for their efforts and performance.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ariel Benedetti

LinkedIn Top Voice & Creator 1% | Social Selling, Ventas Digitales & Marketing en Redes Sociales para potenciar negocios y marcas personales | Programas de Embajadores de Marca | TEDx Speaker | Autor Bestseller | MBA
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When looking for micro-influencers for B2B businesses on LinkedIn, I recommend evaluating both the engagement achieved by their content and their values and professional prestige. It is the best way to take care of your brand's reputation.

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How can you drive sales with micro-influencers?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Research and evaluate potential micro-influencers

3 Reach out and build relationships

4 Co-create and promote content

5 Measure and optimize results

6 Here’s what else to consider

Social Selling

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How can you drive sales with micro-influencers?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Research and evaluate potential micro-influencers

3 Reach out and build relationships

4 Co-create and promote content

5 Measure and optimize results

6 Here’s what else to consider

Social Selling

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感谢您的反馈

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