How can you discover what your audience searches for online?

Here is how you can discover what your audience searches for online: Keyword Research: Use keyword research tools to identify the most searched-for terms related to your industry, products, or services. Social Listening: Monitor social media discussions, forums, and online communities to understand the topics and questions your audience is engaging with. Analytics and Search Data: Analyze website search queries, Google Analytics, or SEO tools to identify the specific phrases or questions users search for within your domain.

Google Search Console does an incredible job of collecting data about how search traffic is coming to your website. If you take that data into Looker Data Studio, you can very easily create a dashboard that will show you all the search queries people are using to find you, what pages they're going to from those queries (which you can't find directly in GSC), and how often.

What a great resource! This is key to figure out what your audience is looking for on the internet, which is essential to create relevant and engaging content. That's why it's important to do keyword research and do some analysis, for example, of your competitors' content. I use Google Trends a lot to find out what people are searching on the internet about a specific topic.

1. Keyword Research Tools: Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to find popular search terms related to your industry or niche. 2. Social Media Monitoring: Observe trends and conversations on platforms like Twitter, Facebook, Instagram, and LinkedIn to understand what topics your audience is interested in 3. Competitor Analysis: Examine your competitors' websites, social media, and SEO strategies to see what topics and keywords they are targeting. This can include analyzing their most popular content, backlink strategies, and any gaps in their content that you can fill. 4. Website Analytics: Use tools like Google Analytics to see which search terms are driving traffic to your website.

When using Google Search Console for your research, it is important you search for reviews about specific keywords. To get the best result use this format; reviews: subject/keyword, year, type of audience. For example, reviews on reviews:#christmasholidays, 2023, couples. These reviews can help you know the pain points of the audience you are searching for and you can see what kind of content you need to create for them.

When analyzing search results, keep in mind that what people search for is often a means, not an end. Someone might look up the cost of college not because they're contemplating going to college, but because they're contemplating having children. Seeing things like this in the data is how money is made.

The best free keyword research tools: - Moz Keyword Explorer for the best all-around free SEO keyword research tool - Google Keyword Planner for researching paid keywords - Ahrefs for simple SEO tools - Semrush for advanced SEO professionals

I find market listening tools are the best to start the search, I use tools like ‘answer the public’ that give me an overall skeleton of what people are searching for They key with tools like answer the public is knowing which ‘two words’ bring out the gold So how do you find those? Simple but not easy: -> continue to have conversations with your ICP -> continue service delivery to your ICP -> observe and monitor behaviour and patterns online And this one is counterintuitive BUT -> continuously challenge and reiterate who your ICP is

When doing keyword research, it is important to do these three things. - Find the top 10 keywords on the brands you are researching, you can find that through their website, social media accounts or backlinks. This will enable you stay on brand and help with your research. - Semrush Keyword Audit: This tool is great for knowing keywords you should be targeting, their traffic volume and demographics data - Google Adword: Google Adword has a unique feature called the keyword planner that gives you information about the volume for your keyword search and how much it will cost to run sponsored ads on Google search engine. It's a great tool if you plan to create paid promotions or rank better on search engines.

Pay special attention to question searches, as surfaced in SpyFu and SEMRush. These more conversational searches can often be turned instantly into valuable long-tail content that aligns with the middle of the funnel. With the advent of AI-driven rich results, more and more top of funnel keywords will stay in the SERPs and not drive users to your site. Thus, mid-funnel keywords will have higher ROI in 2024 for many brands.

My favorite sources to see what people need: 1. Quora - Find your category - Type in the role of your ICP - Type in problem/pain/struggle/frustration - Keep a list of submissions within your wheelhouse Talk about them in your content repeatedly. 2. LinkedIn content 1. Write a post addressing your ICP 2. Provoke them with a statement 3. Ask about their opinion 4. Take it to the DMs 5. More questions 6. Bring to a call 7. Ask more 8. Sign 3. ChatGPT 1. Tell it to be an expert in [ICP] 2. Ask it to ask you questions 3. Topics: pains/problems 4. Role: Consultant It'll crawl the internet for common ICP pains. It'll diagnose ICP problems. Ask it to come up with solutions. Now you've got new content ammunition.

Online forums and communities are a great way to understand what consumers are looking for. These forums lead to informal discussions about a brand and helps drive better understanding of what consumer unmet needs are which can then be taken as insights and worked upon in a campaign or product development.

There are both Negative and Positive aspects of connective to Forums or Communities. 1) Positive Aspects of Online Forums and Communities: - Knowledge Sharing and Learning - Networking and Relationship Building - Problem-Solving - Feedback and Validation - Stay Informed 2) Potential Negative Aspects of Unrelevant Niche Communities - Misinformation - Lack of Engagement - Negative Atmosphere - Wasted Time and Energy - Spam and Irrelevant Content

Don't miss the opportunity to create your OWN community forum in the shape of a Facebook group. Invite your most engaged customers through traditional CRM channels to give feedback, try new products before launch, share UGC and have conversations on anything related to your brand or industry. The result? Highly engaged and LOYAL brand ambassadors who feel part of your brand.

Yes, public forums work. But, you know what is better? Your own community. Let's take Sephora for example. As a global leader in the cosmetics industry, Sephora has discovered the secret to understanding its ever-evolving customer base: tapping into the vast knowledge and opinions shared within online forums and communities. Through its thriving online platform, Beauty Talk, the brand transforms itself into a listening ear, actively engaging with its customers to gather real-time feedback, identify emerging trends, and uncover hidden pain points. This direct dialogue has become Sephora's secret weapon, empowering the brand to make informed decisions that resonate deeply with its audience. Think of ways you can do the same.

Stop doing surveys. Start talking to people. 1. Publish a post that helps your ICP. 2. End with a CTA offering free consultations. 3. Accept DMs from people part of your ICP. 4. Ask them about pains, frustrations, and desires. 5. Ask open questions, avoid 'yes/no' answers. 6. Ask if you can follow up with them with an outcome. 7. Use the information to create a targeted offer. 8. Follow up with a call, present, and sell. Worst case scenario: Laser-focused content topics.

There is a lot of value to be gained from conducting interviews with your audience. Asking open ended questions in a personal setting can give you far more insight than some of the survey and analytics tools. I recommend including interviews as one part of your strategy for this reason.

One thing I have found helpful is loyalty programs. During these programs your audience can contribute in your search as a partner not as outsider.

Always ask! In my marketing experience, clients are willing to give you feedback about your company's products or marketing strategies. Get some key clients and set up a one hour conversation to get initial feedback, and then with those insights, validate this qualitative info with some numbers. Use free tools like survey monkey, Google forms or Microsoft forms. You'll start taking data informed decisions without spending millions in market research, which can be useful for projects that require more sophisticated methodologies

Surveys and polls are interesting, yet tricky to understand your ICPs online search habits. This method offer direct insights into their online behavior, helping you to create the right content along the way. Marketing strategists and managers have to be really specific with the platforms as to where and how they want to run the survey to know their ICPs user behaviour. Choosing the right platform is crucial. Deciding the type of poll matters. Are your ICPs open to giving detailed answers or prefer simple, optional responses? Brands should align this choice with their audience engagement level in their strategy.

Listening to your audience through Social media is so important and can give some really great insight into what’s good and what’s bad within your campaign. There are listening tools and platforms you can use, however I find that there is nothing better than the tools and insight ability that the platforms give you themselves. My opinion, although possibly controversial, is to utilise what the platform gives you to listen. Third party tools aren’t going to give you as much as what the platform can itself! After all, social platforms are businesses why would they allow a third party tool to gain ALL the information?

Social media listening extends beyond tracking hashtags and mentions. Utilize social media analytics tools to identify trends, sentiment, and emerging topics within your audience's conversations. This proactive approach helps you stay ahead of the curve and create timely, relevant content that resonates with their interests.

In the intricate realm of content marketing, social media proves invaluable for understanding our audience's inclinations. Yet, it's essential to broaden our perspective using external tools like analytics and social listening programs to capture nuances we might overlook. Staying attuned to our audience and social media trends not only keeps us in the loop but also provides the opportunity to lead conversations, creating more authentic and genuine content. Today, each interaction is a small learning opportunity. Leveraged correctly, it becomes a pillar and strategic compass, aligning us to connect with what our online community seeks and values.

Here you need a strategic approach: ?Present error-free, professionally crafted content. ?Offer practical information or solutions. ?Be clear about your intentions and deliver on promises. ?Reflect your brand's genuine voice and values. ?Encourage interaction and participation. ?Clearly communicate the value of your content. ?Regularly deliver valuable content. ?Respect user preferences and permissions. ?Be open to and incorporate audience feedback. Remember, the key is to foster genuine connections and interactions. If your content adds value and engages your audience, it is less likely to be perceived as spam. Regularly assess and adapt your strategy based on the feedback and response from your followers.

Utilize social listening tools like Hootsuite, Brandwatch, or Mention to monitor conversations, keywords, and hashtags related to your industry or product. These tools can provide insights into what your audience is discussing and searching for.

All these tips are great, however one really easy way to gain understanding on what people are searching for online is to look at the PASF “people also search for” when you do an initial search of your topic. This can really help you understand what people are looking for and make sure that if it is relevant to your topic, that you include some of that information along with your primary search subjects to include the most comprehensive gathering of information.

A smart way that doesn’t cost anything is to use the SERP (Search Engine Result Page). Perform a (number of) search(es) related to your topic or within the context of your topic. Then view and collect the keywords and keyword variants used in the advertisements (of competitors) that appear. And if you are already busy in Google Search, immediately search for the best SEO prompts and then apply them in ChatGPT to gain even more suggestions and insights. For example: Identify popular questions related to "keyword".

Great tips provided. Not satisfied? try this, - Interviews: Call or send a message to users who talk about the subject/industry you are researching and speak with them. - Competitor Audit: Research on competitors in the same industry. - Attend industry events: A chat with event attendees will provide more information for keywords you are looking for.

If you are not having a brandtracker, the Google keyword planner can be an excellent alternatieve to monitor your brand awareness. You have the results per month so you can link it to marketing activities you have done in that month. You can even add competitors and see If you are the only one increasing or whether also other brands increase

In my experience the most powerful way to get to know your audience is to actually speak to them. Understanding their wants and fears can also help you better shape your copywriting. Use the words and expressions your audience uses.