How can you differentiate your real estate closing skills and build a strong personal brand?

Communication is the Alpha and the Omega within people interactions. When I set up the #TeamENTRPRNEUR, we created a set of principles, which would be non-negotiable and...guess what? People started to understand we were truly DIFFERENT and thus began to follow us?? Today, roughly 80 realtors have decided to join us among which 12 in my team. So, be humble, never jump to a higher level of conclusion without substantiated proof. And then anything may occur, brace yourself for the best ??

Communication is key! As a NYC real estate agent, I recently coordinated a complex deal involving multiple parties. I ensured smooth progress by maintaining transparent and frequent communication with everyone involved, including the buyer, seller, and legal teams. Regular updates and clear discussions of expectations helped build trust with my clients, making the process less stressful. Effective communication is essential for successful closings and client satisfaction. ??

Totalmente de acuerdo...tener las cosas claras y transparentes evita malos entendidos entre las partes. Desde el inicio hay que presentar el panorama completo de la negociación, tiempos, alcances y fechas. Eso hace que el negocio fluya con tranquilidad y seguridad.

Adding value is essential. For a recent NYC real estate transaction, I provided my clients with a comprehensive checklist and a list of trusted service providers for post-closing needs. Additionally, I used digital platforms for document management and signatures, greatly simplifying the process. These steps saved my clients time and stress and demonstrated my commitment to their convenience and peace of mind. Emphasizing value and convenience truly sets you apart in real estate. ??

Personalize…..that is the key! Every family is different, everyone’s goals are different, and every property is different. I like to reflect back to each client as we move through the process, checking in regularly to make sure their expectations are being met. Sometimes they don’t know which questions to ask, assist them, help them see the options, treat each inquiry seriously.

Personalizing services is crucial. For a client who was a first-time buyer in NYC, I tailored my approach to ease their anxieties, explaining each step in detail. After closing, I sent a personalized gift that reflected their hobbies and a handwritten note. This personal touch made them feel valued and strengthened our relationship. Personalizing interactions shows clients they are more than just transactions, creating lasting impressions and relationships.

As a mortgage lender, structuring a borrower's loan to match their long term financial goals is crucial to providing good customer service, and there is no one-size-fits-all approach. After discussing their priorities and pain points, I create a plan option sheet for them that includes a breakdown of three loan structures - one payment sensitive, one rate sensitive, and one labeled "your best scenario" that I've customized with their lifestyle and financial goals in mind. We discuss each and make adjustments accordingly, but my borrowers always appreciate the personalization.

L’immobilier c’est de l’écoute avant toute chose! L’humain avant tout fait la différence avec ceux qui ne pensent qu’à vendre.

La experiencia memorable y positiva para un cliente o colaborador o como lo queremos denominar, es la que ha tenido en el trato recibido. Humildemente, pienso que sí una persona que trabaja atendiendo al público e interactuando con otros, generando oportunidades de negocio, fortaleciendo la confianza, generando puntos de cohesión a futuro, si no es buena persona, no será buen trabajador (con todas las connotaciones que queramos a?adirle a esto, en cualquier ámbito). Esto va de tener como tarjeta de presentación la capacidad laboral y la actitud personal. La imagen de empledo-empresa van unidas. Con lo cuál, es muy relevante contar con buenas personas que por sí solas, den valor a la empresa. Marca Personal unida a la marca empresarial.

At the beginning of my time working with a client I like to ask them this question. "What does a 10/10 experience look like when we work together?" It helps me to know what's important to them and once the transaction closes it's much easier for me to ask for the review and for them to write it.

Seeking feedback is vital for growth. After a recent successful closing in NYC, I sent a survey to my client, inviting honest feedback and a testimonial. Their positive response, which I shared on my website and social media, boosted my online presence and provided insights for service improvement. Encouraging clients to share their experiences publicly helps build credibility and attracts referrals. Collecting and acting on client feedback is a powerful tool for personal brand development in real estate. ??

Following up is key. After closing a deal, I make it a point to check in with my clients periodically. Recently, I visited a client post-move to ensure they were settled and happy. I also send regular newsletters with market insights and invite them to relevant real estate webinars. This ongoing engagement keeps the relationship alive and positions me as a continuous resource and ally in their real estate journey. Staying in touch post-closing shows clients they're valued beyond the transaction. ??