How can you develop a strategic thinking mindset for digital strategy?

1 Understand your purpose

The first step to develop a strategic thinking mindset is to clarify your purpose and vision. What are you trying to achieve with your digital strategy? How does it align with your overall business objectives and values? How does it benefit your customers and stakeholders? By answering these questions, you can define your strategic intent and direction, and communicate it clearly to your team and partners.

3 Generate your options

The third step is to generate your options and explore different ways to achieve your purpose. This involves brainstorming, ideating, and prototyping various digital solutions that address your customers' pain points, deliver value propositions, and differentiate you from your competitors. You can use tools such as customer journey maps, value proposition canvas, and lean canvas to structure your ideas and test your assumptions.

4 Evaluate your choices

The fourth step is to evaluate your choices and select the best ones for your digital strategy. This involves comparing and prioritizing your options based on their feasibility, desirability, and viability. You can use tools such as SWOT analysis, impact-effort matrix, and cost-benefit analysis to weigh the pros and cons of each option and estimate their potential impact and return on investment.

5 Implement your actions

The fifth step is to implement your actions and execute your digital strategy. This involves planning and managing the resources, tasks, timelines, and budgets required to launch and maintain your digital solutions. You can use tools such as project management software, agile methodologies, and key performance indicators to organize and monitor your activities and outcomes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?