How can you develop a product strategy for a complex product portfolio?
If you are a product marketer, you know how challenging it can be to develop a product strategy for a complex product portfolio. A product portfolio is a collection of products or services that a company offers to its customers. A complex product portfolio may have multiple product lines, segments, markets, or categories, each with its own goals, challenges, and opportunities. How can you create a coherent and effective product strategy that aligns with your business objectives, customer needs, and competitive landscape? Here are some steps you can follow to develop a product strategy for a complex product portfolio.