As a creator, you want to offer value to your patrons and get rewarded for your work. But how do you know what your pitch is worth and how to communicate it effectively? In this article, we'll explore some tips and strategies to help you determine the value of your pitch to patrons and make it irresistible.
Before you pitch anything, you need to understand who your patrons are, what they want, and what they are willing to pay for. Research your niche, analyze your existing patron data, and survey your potential patrons to get insights into their preferences, pain points, and expectations. This will help you tailor your pitch to their needs and interests, and show them how your offer can solve their problems or enhance their experience.
This is the most important step in the pitch process. You will not be successful pitching anything if you do not know what your target customer wants or needs. You should not even suggest a product or service to them until you have this information. How and when you collect this information is crucial. You shouldn’t be doing it on the fly during your pitch. That will fail badly. You have limited time to capture someone’s attention and the best way to capture that is by offering a solution to a problem that you know they already have. So how do you find out what they need? You need to do some recon, talk to people in the industry, etc. People are happy to share their struggles with you if you just ask.
Your value proposition is the core message of your pitch, the reason why your patrons should support you and what they will get in return. It should be clear, concise, and compelling, and highlight the benefits and outcomes of your offer, not just the features or details. To craft a strong value proposition, you need to answer three questions: What are you offering? How is it different or better than other options? And why should your patrons care?
Your pricing model is the way you charge your patrons for your offer, and it should reflect the value you provide and the goals you have. There are different pricing models you can use, such as fixed, tiered, pay-what-you-want, or subscription-based, and each one has its pros and cons. You need to consider factors such as your costs, your demand, your competition, and your patron behavior when choosing your pricing model, and test and adjust it as needed.
Your pitch package is the set of materials and tools you use to present your offer to your patrons and persuade them to take action. It may include a landing page, a video, a newsletter, a social media post, or a live stream, depending on your platform and format. Your pitch package should be consistent, engaging, and transparent, and include elements such as a catchy headline, a clear call-to-action, a compelling story, social proof, and FAQs.
Your pitch delivery is the way you communicate your offer to your patrons and invite them to support you. It should be authentic, confident, and respectful, and match your tone and style with your audience and channel. You need to plan, practice, and polish your pitch delivery, and use techniques such as storytelling, emotion, humor, and urgency to capture attention and build trust. You also need to handle objections, answer questions, and follow up with your patrons.
Your pitch results are the outcomes and feedback you get from your patrons after you deliver your pitch. They can help you evaluate the effectiveness of your pitch and the value you provide, and identify areas for improvement. You need to track, analyze, and report your pitch results, using metrics such as conversion rate, retention rate, revenue, satisfaction, and loyalty. You also need to thank, reward, and engage with your patrons, and ask for referrals and testimonials.