How can you design a video for an event that will captivate your audience?

Channel movie trailers. The best ones I mean. The tease. The highlights. Fast. Paced. Slow. Poignant. Never letting your eye away from the action. Oh no. FOMO. ‘I must watch’. If you can command an ounce of that anticipation you have someone’s interest. We relate to people going through things we go through. Tap into that. Experiment. Test. Sleep on it. Go again.

Never forget aerial drone footage to set the scene and location! ?? So many times we see that this kind of start to any visual content gets viewers hooked.

Creating an engaging event video requires a thoughtful blend of creativity and strategy. Clearly define your objectives and understand your audience to tailor the content to their interests. Craft a compelling narrative using high-quality visuals, dynamic editing, and impactful audio to evoke emotions. Seamlessly integrate event branding, showcase key moments, and include a clear call to action to prompt audience engagement. Maintain an optimal video length for various platforms, seek feedback for refinement, and ensure universal compatibility. This approach ensures your event video is not just informative but also visually stunning, leaving a memorable impact on your audience.

Another thing to remember is how this will actually be shown. Not only is the audience vital, but if the video is going to be played on a very small screen like a mobile phone, the content and visuals will need to grab the attention.

To evaluate a production of any size (especially when doing an explanation video) - you must deal with what you want to show - good and bad - to evaluate what you want to portray your event as! is it strictly a show, a sale's event, a business production, what are you going to "highlight"?

It's important to continuously update the script once you have feedback. Often when the video moves on from a word document to a visual, some of the copy tweaks are missed in the document. Be sure to maintain the same message across all the assets.

Emotion, connection, validity, truthfulness, intelligence, humour. Some of the words that should be factored in when building a message and writing a script. The most successful campaigns have some element of all of these, with one usually taking the forefront. Make it meaningful, assume your audience is smart, be self-deprecating when possible, and create an emotional journey they can be part of. Most importantly, always refer back to your target goal and make sure every element aligns with that goal. Simplicity and intelligence.

It's good to remind yourself of the types of people who may view the video. Think about accessibility, does the script move too fast? Colours, font choices and voice-overs play a huge role in keeping the video digestible and accessible.

When considering font and background, as per the Neu Institute; single color, light backgrounds with left justified text of 12 pt font with Arial, Lexend, or similar font style with 1.5 line spacing is ideal. Groupings of text shouldn't be longer than 60 characters for highest impact as well. Also, repetition can be very powerful for memorization, in addition to different processing types for your content (i.e, text, audio, and thematic imagery). By doing the above, you will have a strong rate of retention for your audience as well making your information more digestible and equitable for all of your attendees.

Make sure if you're speaking alongside the video, that the video copy isn't the exact same as your speaker notes. Someone will want to watch the video without a prompt, so it will need to work standalone.

Experiential marketing md perspective assessments during presentations enhance the client experience as well as improves retention.