登录查看更多内容

How can you design a user interface that is transparent and trustworthy in online advertising?

由人工智能和领英社区提供技术支持

Online advertising is a powerful and pervasive way to reach potential customers, but it also comes with challenges and risks. Users are often skeptical, annoyed, or even deceived by ads that interrupt their browsing experience, collect their personal data, or misrepresent the products or services they offer. How can you design a user interface that is transparent and trustworthy in online advertising? Here are some tips and best practices to help you create ads that respect and engage your users.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified

1 Use clear and consistent labels

One of the most important aspects of transparency in online advertising is to make sure that your ads are clearly and consistently labeled as such. Users should be able to distinguish ads from organic content, and understand the source, purpose, and nature of the ads. Use visual cues, such as borders, colors, icons, or text, to indicate that an element is an ad, and avoid using misleading or ambiguous terms, such as "sponsored", "recommended", or "related". Also, make sure that your labels are consistent across different platforms, devices, and formats, and that they comply with the relevant guidelines and regulations.

添加您的观点

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified
举报内容
Ever felt annoyed with ads on websites? As a UX designer, it's important to know that users might find them a bit a bit bothersome. When adding ads to a layout, make sure they don't get in the way of what users are trying to do. Ads can be there, but they shouldn't mess up how the website works. It's like finding the right spot for everything so users can do what they need without a lot of hassle. Please avoid pop-ups and on mobile avoid floating elements that takeover screen real state.

已翻译

赞
Meryem Q.

UI/UX Designer ?? ? I help brands elevate their impact through user-centered design that drives results ?? ? Top 1% AdpList Learner ?? ? Ranked #2 Product Design Expert by Favikon ??
举报内容
La transparence dans la publicité en ligne est fondamentale. Pour ce faire, il est crucial de clairement étiqueter les annonces de manière systématique. Utilisez des repères visuels distinctifs tels que des bordures, couleurs, ic?nes ou texte pour différencier les publicités du contenu organique. évitez les termes ambigus comme ? sponsorisé ? ou ? recommandé ?. Assurez-vous de maintenir une cohérence dans les étiquettes sur toutes les plateformes, appareils et formats, et veillez à respecter les directives et réglementations en vigueur. Cette transparence permet aux utilisateurs de comprendre la nature et la source des publicités qu'ils rencontrent.

已翻译

赞
Nazirul Hoque
举报内容
Designing a transparent, trustworthy UI in online advertising involves: 1. Clear messaging to avoid ambiguity. 2. Clearly labeling content as advertisements. 3. Informing users about data usage and offering privacy controls. 4. Empowering users with ad preference customization options. 5. Avoiding deceptive design patterns that mislead users. 6. Maintaining a consistent, brand-aligned design for familiarity and trust. 7. Providing feedback mechanisms for user input on ad relevance. 8. Regularly testing and updating based on user feedback. 9. Educating users about the platform's advertising mechanisms. 10. Ensuring compliance with advertising standards and regulations.

已翻译

赞

2 Provide control and feedback

Another way to enhance transparency and trustworthiness in online advertising is to provide users with control and feedback over their ad experience. Users should be able to choose whether to see, interact with, or dismiss an ad, and to adjust their preferences and settings accordingly. For example, you can use buttons, sliders, or menus to allow users to close, mute, pause, or skip an ad, or to opt out of personalized or targeted ads. You should also provide feedback to users when they perform an action on an ad, such as clicking, hovering, or scrolling, and confirm their choices and changes. For instance, you can use animations, sounds, or messages to show the results of an action, or to acknowledge a user's feedback or complaint.

添加您的观点

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified
举报内容
Want an add-free experience? You could pay for it. Opting for a freemium model can be a smart move to minimize user frustration and give control to the user. In this approach, users access basic features for free, and importantly, the payed version is ad-free. This enhances the user experience for those who choose to upgrade, making the freemium model even more appealing by providing a smoother, ad-free interaction yet keeping with business goals and revenue.

已翻译

赞

3 Design for relevance and value

A third way to improve transparency and trustworthiness in online advertising is to design for relevance and value for your users. Users are more likely to trust and appreciate ads that match their interests, needs, and goals, and that offer them something useful, meaningful, or entertaining. To achieve this, you need to understand your users and their contexts, and tailor your ads accordingly. For example, you can use data, analytics, or user research to segment your audience, personalize your content, or optimize your timing and frequency. You can also use clear and compelling copy, images, or videos to communicate your value proposition, benefits, or features, and to motivate your users to take action.

添加您的观点

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified
举报内容
Why do my news website know about a product I searched weeks ago? I'm not a big fan of personalized ads because it means they've dipped into my cookies – something tech-savvy folks tend to notice. When it comes to relevant ads, I prefer websites that seek sponsors within the same field. For example, it makes more sense for a computer website to have ads from computer companies. It feels less intrusive and more fitting, creating a better connection between the content and the ads.

已翻译

赞

4 Respect privacy and security

A fourth way to increase transparency and trustworthiness in online advertising is to respect your users' privacy and security. Users are often concerned about how their personal information is collected, used, or shared by advertisers, and how their online activities are tracked or monitored. To address these concerns, you need to follow the ethical and legal standards of privacy and security, and to inform and reassure your users about them. For example, you can use icons, badges, or seals to show that your ads are verified, certified, or compliant with the relevant authorities or organizations. You can also use pop-ups, banners, or links to disclose your privacy policy, terms and conditions, or cookie consent, and to allow your users to review or change their consent.

添加您的观点

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified
举报内容
Online trust takes a lot of effort to build. The general feeling is that websites overloaded with ads to be spammy and less trustworthy. Especially when a website offers services involving inputting information or making payments, the abundance of ads can make users hesitant and less inclined to engage. It's essential for a website to strike a balance, ensuring a clean and trustworthy appearance to instill confidence in users, particularly when sensitive information is involved.

已翻译

赞

5 Test and iterate

A final way to ensure transparency and trustworthiness in online advertising is to test and iterate your user interface design. Testing and iterating your design allows you to evaluate its effectiveness, usability, and appeal, and to identify and fix any issues or problems that may affect your users' perception, behavior, or satisfaction. For example, you can use methods, such as A/B testing, usability testing, or user feedback, to measure and compare different versions of your ads, and to collect and analyze data, such as click-through rates, conversion rates, or user comments. You can also use tools, such as heat maps, eye tracking, or analytics, to understand how your users interact with your ads, and to optimize your layout, content, or functionality.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Ricardo Gerstl

10+ years building products ? NN/g & IxDF Certified
举报内容
Opting for generic online ad services often demands a high volume of visitors to generate revenue, which can negatively impact user experience and harm the overall brand of a product. UX designers can support stakeholders on exploring alternative business models like freemium, subscriptions, upselling, licensing, among others, can be a strategic shift. Diversifying revenue streams not only helps to mitigate the drawbacks associated with excessive ads but also allows for a more sustainable and user-friendly approach while maintaining the integrity of the product's brand. Don’t frustrate the users you want to cater with ads, offer them a better way.

已翻译

赞

User Experience

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you design a user interface that is transparent and trustworthy in online advertising?

1

2

3

4

5

6

1 Use clear and consistent labels

2 Provide control and feedback

3 Design for relevance and value

4 Respect privacy and security

5 Test and iterate

6 Here’s what else to consider

User Experience

给文章评分

感谢您的反馈

更多User Experience相关文章

更多相关阅读内容

How can you design a user interface that is transparent and trustworthy in online advertising?

1

2

3

4

5

6

1 Use clear and consistent labels

2 Provide control and feedback

3 Design for relevance and value

4 Respect privacy and security

5 Test and iterate

6 Here’s what else to consider

User Experience

给文章评分

感谢您的反馈

查看其他技能