How can you design smart tourism user experiences using personas?
Smart tourism is the use of digital technologies to enhance the travel experience, improve the destination's sustainability, and create value for all stakeholders. But how can you design smart tourism user experiences that meet the needs and expectations of different types of travelers? One way is to use personas, a UX research tool that helps you create realistic and empathetic profiles of your target users. In this article, you will learn what personas are, how to create them, and how to use them to design smart tourism user experiences.