Print materials, such as flyers, brochures, posters, and business cards, can be powerful tools to communicate your brand, message, and offer. But how can you design them to be both beautiful and functional, without compromising on quality, readability, or impact? Here are some tips to help you create print materials that stand out and deliver.
Before you start designing, you need to know who you are designing for, what they need, and what they expect. Research your target market, their preferences, their pain points, and their goals. This will help you tailor your content, tone, style, and format to suit their needs and interests. For example, if you are designing a flyer for a local event, you might want to use a catchy headline, a bright color scheme, and a clear call to action, while if you are designing a brochure for a professional service, you might want to use a more formal language, a neutral palette, and a detailed explanation of your value proposition.
Eu acho um barato essa parada... Toda vez que vem com esse lance de design gráfico, parece que a criatura que bolou as perguntas sempre acham que todo designer gráfico é freelancer para sair fazendo pesquisa de público, de mercado, etc. kkkk Mesmo assim, aconselho a todo designer gráfico a ler os livros de Phillip Kotler sobre Marketing (o Marketing original e n?o esse foco em midias sociais). Aí você vai ter que fazer um plano de marketing antes de sair fazendo desenhos.
I believe it is a cost-effective endeavor... Whenever the concept of graphic design arises, it appears that the individual generating the inquiries consistently assumes that every graphic designer operates as a freelancer, engaging in activities such as audience research and market research. LOL Nevertheless, I strongly recommend that all graphic designers engage with Phillip Kotler's seminal works on Marketing, specifically the original Marketing, rather than the contemporary emphasis on social media. Prior to commencing the creation of designs, it is imperative to have a comprehensive marketing plan.
The format of your print material depends on the purpose, the content, and the distribution method. You need to consider the size, shape, orientation, and folding of your print material, as well as the paper quality, weight, and finish. These factors affect the readability, usability, and durability of your print material, as well as the cost and environmental impact. For example, if you are designing a poster for a public space, you might want to use a large format, a portrait orientation, and a glossy paper, while if you are designing a business card for a personal contact, you might want to use a small format, a landscape orientation, and a matte paper.
The design principles are the basic rules that guide the visual arrangement of your print material. They include contrast, alignment, repetition, proximity, balance, hierarchy, and white space. These principles help you create a harmonious, coherent, and engaging layout that draws attention, guides the eye, and conveys the message. For example, if you are designing a flyer for a sale, you might want to use a high contrast between the background and the text, align the elements to create order, repeat the logo and the color scheme to create consistency, group the related information to create clarity, balance the elements to create stability, use different sizes and fonts to create hierarchy, and leave some white space to create breathing room.
Design principles govern the visual organization of printed material. Contrast, alignment, repetition, proximity, balance, hierarchy, and white space. These guidelines help you build a cohesive, appealing layout that captures attention, guides the eye, and communicates. If you're designing a sale flyer, you might use a high contrast between the background and the text, align the elements to create order, repeat the logo and color scheme to create consistency, group the related information to create clarity, balance the elements to create stability, use different sizes and fonts to create hierarchy, and leave some white space to create breathing room.
The fonts and colors you use for your print material have a significant impact on the mood, tone, and impression you create. You need to choose fonts and colors that match your brand identity, your message, and your audience. You also need to consider the legibility, readability, and compatibility of your fonts and colors, especially when printing on different surfaces and devices. For example, if you are designing a brochure for a health care provider, you might want to use a sans serif font for a modern and clean look, a dark blue color for a trustworthy and professional feel, and a light yellow color for a warm and friendly touch.
Typefaces and colors in printed items affect tone, impression, and mood. Colors and typefaces should reflect your brand and communicate with your audience. Before printing on different surfaces and devices, ensure sure your fonts and colors are legible and easy to read. For a medical practice brochure, you may choose a sans serif font for a modern, clean look, a deep blue for authority and expertise, and a pastel yellow for an inviting tone.
Fontes e cores n?o tem segredos: use um padr?o de cores harmonioso que o próprio Illustrator e CorelDRAW tem embutido no sistema, ou facilmente encontre um padr?o no Adobe Color (antigo Adobe Kuler, que eu sempre achei um nome muito melhor). E n?o use mais que 3 fontes no projeto, a n?o ser que seja uma composi??o de lettering. Mas tente usar serifadas e sem serifa, teste peso das fontes e conseguirá chegar a um resultado interessante.
Images and graphics can enhance your print material by adding visual interest, supporting your content, and creating a connection with your audience. However, you need to use them wisely, and avoid overcrowding, distorting, or misrepresenting your print material. You need to select images and graphics that are relevant, high-quality, and original, and that complement your fonts and colors. You also need to consider the size, resolution, and format of your images and graphics, and how they will look when printed. For example, if you are designing a poster for a travel agency, you might want to use a stunning photo of a destination, a vector icon of a plane, and a QR code that links to your website.
Seja consciente ao utilizar imagens. Evite capturar ou até mesmo surrupiar imagens de sites ou de lugares sem permiss?o. Se tiver habilidade, ofere?a ao seu cliente o servi?o de fotografia ou mostre a ele sites de banco de imagens para selecionar as imagens. Experimente também servi?os com imagens criadas por inteligência artificial como Midjourney e refine no Photoshop. Uma regra de ouro para impress?o: busque fotos e imagens com no mímino 300 dpi.
Images and visuals can enhance printed information by drawing the reader in, supporting the text, and building rapport. Use printed materials without overcrowding, distorting, or misrepresenting them. Choose acceptable, high-quality, distinctive, and compatible images and photos with your colors and fonts. Imagine how your artwork and pictures will print, including their size, resolution, and format. Tourism posters commonly feature popular destinations, aviation symbols, and QR codes that lead to the companies' websites.
Before you send your print material to the printer, you need to test and proofread it to ensure that it meets your expectations and standards. You need to check the spelling, grammar, punctuation, and accuracy of your content, as well as the alignment, spacing, margins, and bleed of your layout. You also need to print a sample of your print material and review it for color, clarity, and quality. You might want to ask for feedback from others, and make any necessary adjustments or corrections. For example, if you are designing a business card for yourself, you might want to print it on the same paper and size that you will use, and check if the text is readable, the colors are accurate, and the edges are smooth.
Antes de colocar em produ??o seu projeto, é importante fazer um boneco (mockup) para testar a funcionalidade de vinco, corte, encaixes, visores e demais elementos. Além do posicionamento do frente/verso, n?o esque?a de manter margens de seguran?a e também sangria para evitar filetes brancos (ou imagens sobrepostas).