How can you design packaging that is easy to use for seniors and people with arthritis?

1 Know your audience

The first step to design packaging that is easy to use for seniors and people with arthritis is to understand their needs, preferences, and challenges. You can do this by conducting user research, such as surveys, interviews, or observations, to gather insights into their pain points, expectations, and goals. You can also use personas, scenarios, and empathy maps to create realistic profiles of your target users and empathize with their situations.

2 Choose the right materials and shapes

The next step is to select the materials and shapes that will make your packaging more comfortable and convenient for your users. You should avoid materials that are too hard, slippery, or brittle, and opt for ones that are soft, flexible, or textured. You should also avoid shapes that are too small, sharp, or complex, and opt for ones that are large, smooth, or simple. For example, you can use pouches instead of cans, tubes instead of bottles, or rounded corners instead of edges.

3 Simplify the opening and closing mechanisms

Another important step is to simplify the opening and closing mechanisms of your packaging. You should avoid mechanisms that require too much force, dexterity, or coordination, and opt for ones that are easy, intuitive, and safe. For example, you can use tear tabs instead of lids, twist caps instead of corks, or peel-off labels instead of stickers. You should also provide clear instructions and feedback on how to open and close the packaging, such as arrows, icons, or sounds.

5 Enhance the readability and visibility

The last step is to enhance the readability and visibility of your packaging. You should avoid fonts, colors, or images that are too small, faint, or cluttered, and opt for ones that are large, bold, or contrasted. You should also use clear and simple language, avoid jargon or abbreviations, and provide relevant and useful information. For example, you can use sans-serif fonts instead of serif fonts, black text on white background instead of gray text on gray background, or icons instead of words.