登录查看更多内容

How can you design a mobile-first customer experience that drives sales in retail operations?

由人工智能和领英社区提供技术支持

Mobile devices are not just a convenient way to browse and shop online, they are also a powerful tool to create engaging and personalized customer experiences that drive sales in retail operations. In this article, you will learn how to design a mobile-first customer experience that covers the entire customer journey, from discovery to purchase to loyalty.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Syuchbrasta Syuchbrasta

Manufacturing Expert (Operational, System, Management), GMS (Global Manufacturing System) & IE Engineer Lead, EV…

1 Understand your mobile customers

The first step to design a mobile-first customer experience is to understand who your mobile customers are, what they need, and how they behave. You can use data analytics, customer feedback, and user research to segment your mobile customers based on their demographics, preferences, goals, and pain points. You can also create personas and journey maps to visualize their needs and expectations at different touchpoints.

添加您的观点

Syuchbrasta Syuchbrasta

Manufacturing Expert (Operational, System, Management), GMS (Global Manufacturing System) & IE Engineer Lead, EV Mobility Ecosystem
举报内容
n Islam, honesty is an obligation in trading, so that customer experience becomes a trigger for evaluating products and services so that it does not need to be covered up but is designed so that feedback becomes real action to fulfill customer desires that are not fake so that it does not become a long-term risk.

已翻译

赞

2 Optimize your mobile website

Your mobile website is the foundation of your mobile-first customer experience. You need to make sure that it is fast, responsive, and easy to navigate. You can use best practices such as reducing image size, compressing files, caching content, and using a content delivery network (CDN) to improve your site speed and performance. You can also use a simple and intuitive layout, clear and concise copy, and prominent and relevant calls to action (CTAs) to enhance your site usability and conversion.

添加您的观点

Alessio Villardita
举报内容
The key to develop mobile websites that engage and convert is performance. The pages must load fast, their rendering seamless and their layout clean and consistent across all devices. A mobile first development approach helps with creating the components and the pages from the smallest screen size upwards, reducing the risk of “broken layouts”. Another important source of issues is having inadequate contents. Size matters on mobile, especially when your users are not experiencing high speed connections. It is thus important to have the possibility to deliver content at different sizes - in pixels and kilobytes - to support fast and responsive pages.

已翻译

赞

3 Create mobile-friendly content

Content is the key to attract, engage, and retain your mobile customers. You need to create content that is relevant, valuable, and tailored to your mobile customers' needs and preferences. You can use different formats such as videos, images, podcasts, and interactive elements to deliver your content in a captivating and digestible way. You can also use personalization and segmentation techniques to customize your content based on your mobile customers' behavior, location, and preferences.

添加您的观点

4 Leverage mobile marketing channels

Mobile marketing channels are the means to communicate and interact with your mobile customers. You need to leverage the most effective and appropriate channels for your mobile-first customer experience. You can use channels such as email, SMS, push notifications, social media, and chatbots to reach out to your mobile customers with timely, relevant, and personalized messages. You can also use channels such as QR codes, NFC, and augmented reality (AR) to create immersive and interactive experiences that connect your online and offline channels.

添加您的观点

5 Build mobile loyalty programs

Mobile loyalty programs are the way to reward and retain your mobile customers. You need to build mobile loyalty programs that are easy, convenient, and rewarding for your mobile customers. You can use features such as mobile wallets, digital coupons, gamification, and social sharing to make your loyalty programs more accessible and engaging. You can also use features such as tiered rewards, referral bonuses, and personalized offers to make your loyalty programs more attractive and valuable.

添加您的观点

6 Measure and improve your mobile-first customer experience

The last step to design a mobile-first customer experience is to measure and improve it. You need to use metrics and tools such as bounce rate, conversion rate, retention rate, net promoter score (NPS), and customer satisfaction (CSAT) to track and evaluate your mobile-first customer experience. You can also use methods such as A/B testing, user testing, and feedback surveys to identify and fix any issues or gaps in your mobile-first customer experience.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Retail Operations

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you design a mobile-first customer experience that drives sales in retail operations?

1

2

3

4

5

6

7

1 Understand your mobile customers

2 Optimize your mobile website

3 Create mobile-friendly content

4 Leverage mobile marketing channels

5 Build mobile loyalty programs

6 Measure and improve your mobile-first customer experience

7 Here’s what else to consider

Retail Operations

给文章评分

感谢您的反馈

更多Retail Operations相关文章

更多相关阅读内容