How can you design interactive displays that increase sales?

1 Know your goals

Before you start designing your interactive display, you need to have a clear idea of what you want to achieve. Do you want to showcase a new product, promote a special offer, educate customers about a feature, or encourage them to try something different? Depending on your goal, you will need to choose the right type of display, such as touchscreens, QR codes, augmented reality, or gamification. You will also need to define how you will measure the success of your display, such as conversion rate, dwell time, or customer feedback.

2 Understand your customers

Another key factor for designing effective interactive displays is to know your target audience and their preferences. What are their needs, pain points, and motivations? How do they shop, browse, and interact with your products? What kind of content, style, and tone will appeal to them? You can use customer personas, surveys, interviews, or analytics to gather insights and tailor your display accordingly. You should also test your display with real customers and gather feedback to improve it.

3 Make it simple and intuitive

One of the biggest challenges of interactive displays is to make them easy and enjoyable to use. You don't want to frustrate or confuse your customers with complicated or unclear instructions, navigation, or functionality. You should aim to make your display as simple and intuitive as possible, using clear and concise language, visual cues, and feedback. You should also avoid cluttering your display with too much information, options, or elements. Focus on the most important and relevant message, action, or outcome for your customers.

4 Create a memorable experience

The ultimate goal of interactive displays is to create a memorable and positive experience for your customers that will influence their purchase decision and loyalty. You can do this by making your display fun, engaging, and rewarding. You can use storytelling, humor, emotion, or personalization to connect with your customers and make them feel valued. You can also use incentives, rewards, or social proof to motivate them to take action or share their experience. You should also ensure that your display is consistent with your brand identity, voice, and values.

5 Analyze and optimize

Finally, you should always monitor and analyze the performance of your interactive displays and optimize them based on the data and feedback you collect. You should use tools and metrics that match your goals and objectives, such as heat maps, eye tracking, or sales data. You should also compare different versions of your display and see what works best for your customers. You should also be ready to adapt and update your display according to changing customer behavior, preferences, or trends.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?