How can you design future-proof vehicles?

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Designing future-proof vehicles is a challenging task for any automotive designer. You have to balance the needs and preferences of customers, the demands of regulators and environmental standards, and the opportunities and limitations of technology. How can you create vehicles that are innovative, sustainable, and adaptable to changing scenarios? Here are some tips to help you design future-proof vehicles.

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Antonio Rodriguez Cordero

?? Global Head of Cloud | Ferrovial

1 Understand the trends

The first step to design future-proof vehicles is to understand the trends that shape the automotive industry and the society. You have to research the market, the customer behavior, the competitors, and the social and environmental issues that affect the mobility sector. You have to anticipate the needs and desires of future customers, as well as the challenges and opportunities that may arise. For example, you may want to consider how the rise of electric vehicles, autonomous driving, shared mobility, and smart cities will impact your design.

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Farid H.

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I think, on first step, it is not just about customer. It is more about legislations, regulations and technology trends. So we should anticipate future restrictions/obligation on new technologies and ongoing regulations targets like 2035 EU. Then we can design customer needs base on a broader perspective. Then, understanding technology trends base on investment could give a good understanding. It is a slow change for next 10 years, we will see domination of lithium batteries, autonomous driving, but for far further best solution is making that future!

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2 Adopt a modular approach

The second step to design future-proof vehicles is to adopt a modular approach that allows you to customize and upgrade your design according to different contexts and requirements. You have to think of your vehicle as a platform that can be configured and reconfigured with different modules, such as engines, batteries, sensors, interfaces, and accessories. This way, you can offer more flexibility and versatility to your customers, as well as reduce the costs and waste of producing and maintaining your vehicles.

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3 Integrate digital and physical

The third step to design future-proof vehicles is to integrate digital and physical elements in your design. You have to leverage the power of data, connectivity, and artificial intelligence to enhance the performance, functionality, and user experience of your vehicles. You have to design interfaces that are intuitive, interactive, and personalized, as well as systems that are smart, secure, and reliable. You have to create a seamless connection between your vehicles and the external environment, such as the infrastructure, the services, and the users.

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Antonio Rodriguez Cordero

?? Global Head of Cloud | Ferrovial
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A key point, it’s the conectibity between the cars and the infrastructure. Infrastructures should be digital, and connected. There are a lot of talk between the road and the vehicles.

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4 Embrace sustainability

The fourth step to design future-proof vehicles is to embrace sustainability as a core value and a competitive advantage. You have to consider the environmental and social impacts of your design throughout the life cycle of your vehicles, from the sourcing of materials, to the production process, to the use and disposal of your vehicles. You have to use renewable and recyclable materials, optimize the energy efficiency and emissions of your vehicles, and promote circular economy and social responsibility practices.

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5 Innovate with purpose

The fifth step to design future-proof vehicles is to innovate with purpose and vision. You have to go beyond the conventional and the expected, and create vehicles that are distinctive, memorable, and meaningful. You have to express your identity and values through your design, and communicate your story and message to your customers. You have to inspire and delight your customers with your creativity and originality, and make them feel part of your brand and community.

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6 Test and iterate

The sixth step to design future-proof vehicles is to test and iterate your design with real users and real scenarios. You have to validate your assumptions and hypotheses, and collect feedback and data from your customers and stakeholders. You have to measure the performance, functionality, and user satisfaction of your design, and identify the strengths and weaknesses of your design. You have to learn from your mistakes and successes, and improve and refine your design accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design future-proof vehicles?

1

2

3

4

5

6

7

1 Understand the trends

2 Adopt a modular approach

3 Integrate digital and physical

4 Embrace sustainability

5 Innovate with purpose

6 Test and iterate

7 Here’s what else to consider

Automotive Design

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How can you design future-proof vehicles?

1

2

3

4

5

6

7

1 Understand the trends

2 Adopt a modular approach

3 Integrate digital and physical

4 Embrace sustainability

5 Innovate with purpose

6 Test and iterate

7 Here’s what else to consider

Automotive Design

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