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How can you design food packaging for e-commerce and home delivery?

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Food packaging is not only a way to protect and preserve food products, but also a medium to communicate with consumers and differentiate your brand. However, when you sell your food online and deliver it to customers' homes, you face new challenges and opportunities for packaging design. How can you design food packaging for e-commerce and home delivery? Here are some tips to help you create packaging that is functional, attractive, and sustainable.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging

1 Consider the distribution channel

The first step to design food packaging for e-commerce and home delivery is to understand how your product will reach the customer. You need to consider the type of carrier, the transit time, the temperature, the humidity, and the handling conditions. For example, if your product is fragile, perishable, or sensitive to light, you need to choose packaging materials and formats that can withstand shocks, temperature changes, and exposure. You also need to comply with the regulations and standards of the destination country or region.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging
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Indudablemente los envases actuales utilizados en los canales tradicionales de distribución necesitan de una adaptación a un entorno diferente donde el transporte quizá no esté adaptado específicamente para transportar el alimento. No imagino un envase de patatas fritas tal cual siendo enviado al consumidor, un yogur o una botella de licor sueltas soportando un envío a domicilio en una empresa de transporte genérica. No sólo las condiciones originales del alimento sino la imagen de marca o incluso la salud pública pueden verse afectadas, además que todo ello afectará en una futura repetición o decisión de compra.

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2 Optimize the size and shape

The second step to design food packaging for e-commerce and home delivery is to optimize the size and shape of your packaging. You want to avoid wasting space and materials, as this will increase your shipping costs and environmental impact. You also want to make your packaging easy to store, handle, and open. You can use tools like 3D modeling, simulation, and prototyping to test and refine your packaging dimensions and geometry. You can also look for ways to reduce the number of packaging layers or components, or use flexible or collapsible packaging.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging
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Creo que incluso habrá que adaptarse y generar cantidades de contenido diferentes para poder optimizar los envases de la mejor manera posible, disminuyendo o aumentando el contenido para encontrar el equilibrio de costes, protección y transporte.

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3 Enhance the visual appeal

The third step to design food packaging for e-commerce and home delivery is to enhance the visual appeal of your packaging. You want to create a positive first impression and a memorable unboxing experience for your customers. You can use colors, graphics, fonts, and images that reflect your brand identity and values, and that convey the benefits and features of your product. You can also use elements like stickers, labels, ribbons, or cards to add a personal touch and a sense of surprise. You can also use QR codes, NFC tags, or augmented reality to provide additional information or interaction.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging
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Adaptaciones en el tipo de packaging para el comercio electrónico y entrega a domicilio demandarán estudiar muy bien cómo transmitir adecuadamente la imagen de marca y los mensajes al consumidor del propio producto. Las agencias de dise?o y los departamentos técnicos involucrados en los procesos de impresión serán imprescindibles para encontrar soluciones entre técnica y estética.

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4 Ensure the product quality

The fourth step to design food packaging for e-commerce and home delivery is to ensure the product quality and safety. You want to prevent any physical, chemical, or biological damage or contamination that could affect the taste, texture, appearance, or shelf life of your product. You can use packaging materials and technologies that have barrier properties, antimicrobial properties, or active or intelligent functions. For example, you can use modified atmosphere packaging, oxygen scavengers, or indicators to control the gas composition, moisture, or pH inside the packaging.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging
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Actualmente creo que hay soluciones de envasado que abarcan casi todas las necesidades de protección de los productos alimentarios, sin embargo el reto es mayor para alimentos a los que les afecta especialmente la cuestión física por su fragilidad (deformaciones, aplastamientos, impactos...) y aquellos a los que les afectan las temperaturas (productos frescos, refrigerados, congelados...). A?adir soluciones que permitan identificar si el producto ha sufrido variaciones en el transporte será un valor a?adido que cobra mucha más importancia para la distribución online.

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Denis Poncelet

MBA TEACHING AND STRATEGIC CONSULTING
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In my opinion, food safety (avoiding contamination or perishment) should be number one. The primary function of food or liquid primary packaging ( I.e. contact with food or liquid) is conservation until consumption: Hence 2 critical questions : 1. is my packaging material safe from contaminating product inside ( CMR health risk, migrations,etc…)? 2. and how long (storage temperature and moisture, shelf life properties, etc…) ? …Especially for child, and young adults because most of long term health consequences are based upon repetition of consumption. Plastic legislation is robust. Paper and board legislation ( in particular recycled) is unknown. Bio-sourced materials (bamboo, vegan , etc…) potentially harmful .

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5 Incorporate sustainability

The fifth step to design food packaging for e-commerce and home delivery is to incorporate sustainability into your packaging strategy. You want to reduce the environmental impact of your packaging throughout its life cycle, from production to disposal. You can use packaging materials that are renewable, biodegradable, compostable, or recyclable, or that have a lower carbon footprint or water footprint. You can also use packaging formats that are reusable, refillable, or returnable, or that have a lower weight or volume. You can also educate your customers on how to dispose of your packaging properly.

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Carlos Giménez Sánchez

Business Development Iberia en Linked2Brands | Análisis de Proyectos de Packaging
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La percepción de la sostenibilidad es algo cuestionable, ya que por una lado está la sostenibilidad percibida y la sostenibilidad real. Se han demonizado determinados tipos de envases que por un lado son a día de hoy insustituibles o su alternativa tiene un coste muy superior (incluso mayor que el producto que envasa) y que no se está dispuesto a afrontar y por otro lado el impacto real y el ciclo de vida de determinados materiales "demonizados", como le plástico, que es mucho mayor y con menor impacto medioambiental y de huella de carbono que otros que aparentan ser más sostenibles.

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6 Gather feedback and data

The sixth and final step to design food packaging for e-commerce and home delivery is to gather feedback and data from your customers and stakeholders. You want to measure the performance and satisfaction of your packaging, and identify any areas for improvement or innovation. You can use methods like surveys, reviews, ratings, or social media to collect qualitative and quantitative feedback from your customers. You can also use sensors, trackers, or analytics to collect data on the condition, location, or behavior of your packaging. You can use this information to optimize your packaging design and strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design food packaging for e-commerce and home delivery?

1

2

3

4

5

6

7

1 Consider the distribution channel

2 Optimize the size and shape

3 Enhance the visual appeal

4 Ensure the product quality

5 Incorporate sustainability

6 Gather feedback and data

7 Here’s what else to consider

Food Science

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How can you design food packaging for e-commerce and home delivery?

1

2

3

4

5

6

7

1 Consider the distribution channel

2 Optimize the size and shape

3 Enhance the visual appeal

4 Ensure the product quality

5 Incorporate sustainability

6 Gather feedback and data

7 Here’s what else to consider

Food Science

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