How can you design an engaging conference program that showcases emerging trends in your industry?

Take knowing your audience to another level.. . everyone learns and retains information differently, incorporate more sensory experiences into your format… make it truly fit your audience by keeping sessions moving for active attendees etc!

La audiencia se debe analizar indudablemente, para saber adecuar el contenido, los ejemplos y las mejores formas de trasmitir la información. Una audiencia no solo te desafía al saber su puestos o nivel de conocimiento, si no que el rango de edad, el genero, la función que desempe?an, entre muchas otras cosas, son claves para dise?ar una conferencia que conecte con la audiencia. Los eventos desarrollados incompany facilitan este conocimiento de la audiencia, sin embargo los eventos abiertos al público son un gran desafío para legar al detalle fino de tu púbico.

One thing to avoid is to rely heavily on secondary research sources, survey forms etc alone. Rather, reach out to your past attendees or prospective audience and have an exploratory discussion about their top 3 priorities or which events they've attended where they got maximum value for their time. These unstructured conversations may lead to topics, themes that would otherwise get missed from standardized forms, questions

At the same time, as a host, you need to define your clear purpose for hosting the conference. Is it to make money for your particular group? Is it to create a pipeline of talent? Is it about spreading new research? Why are YOU the key person/group to host this type of event and how will that inform activities at the conference?

Another great resource if you have a media property is to look at trending topics on your website over time. This will give you insight as to topics that may interest your audience. Then you can help refine the topics by doing your own 1st party research via online polls/surveys and also short calls to your target audience.

Sea cual sea el tema, recuerda trasmitirlo contando historias y despertando emociones. El objetivo de toda conferencia, es lograr que la audiencia sienta algo tan bonito, que le permita hacer un cambio de paradigma o aceptar un nuevo concepto adquirido. Y no hay nada mejor para lograr esta misión, que contar historias y tocar el corazón de la audiencia.

Know the majority, this is another key point. Plan a theme that will conver a majority of the audience, worth a while, job done.

En cuanto al contenido, a la gente le encanta ver fórmulas, estas funcionan muy bien, así como los modelos gráficos y visibles y los paso a paso para lograr algo. Asegúrate de incluiros en tu contenido.

Also consider the way in which content is being presented. Can you spice up the classic keynote? Is it an interactive set of booths? Is it a panel of industry experts? Is it a video experience with high production value? How can you make sure that the content is engaging to your specific audience?

Sometimes an industry is undergoing a disruption that another industry may have experienced sometime ago. Often we have people from the same industry on stage, but having someone from a different background could make some of these sessions really interesting with a fresh perspective

There are a variety of content models available, but the choice depends on the type of business and the audience, we have to be more sensible here.

Paneles de expertos, momentos de networking, mesas de trabajo y entrevistas agendadas de 15 minutos (uno a uno) entre la gente de la audiencia y los oradores, puede ser un gran diferenciador para tus eventos de conferencias.

Having that balance is important. I've found that meetups the night before the conference especially to be the golden period for social events that facilitate networking

A really great way to engage your community and get them involved is create affinity groups. Ask your community to help with things like hosting but give them the space and resources to host the group. You should also ensure someone from your organization is there to support the efforts.

And , 1.Chat spots on the mobile, handy, more close, 2.personal blogs and vlogs 3.Souveniers There lot of options that you could think of

Engagment of participants is something to really consider. I have livened up my events with panels, where the key is to have exciting panelist and also good questions and opportunity for the audience to ask. Current AI technologies also enable surprising solutions that get the audience attention, like for instance using AI generated virtual moderators for conferences.

You can even creat a new technology in-house, specially suited, tailor made for your own event and promoting it at your event, it could make something extra special

Feedback is definitely important to improve and also understand your ROI. In fact, our team at ExpoInsights enable exhibitors to evaluate their performance, compare themselves across events and benchmark with their relevant cohort for this very purpose.

Often times we are planning a reoccurring conference—one that has happened before. This can come with a lot of baggage: “We have always done it this way.” While it can be hard— it is important to really investigate the legacy pieces of conferences. Are they serving the conference’s current audience or an audience of its past? Should it be tweaked or scrapped altogether?

La información avanza rápido, dise?ar una conferencia o un evento de diversas conferencias, requiere trabajar en la actualización de la información si deseas permanecer vigente. Los consejos de hoy, puedes ser obsoletos muy rápido, por lo que toca estar en constante aprendizaje de nuevas tendencias y modelos sobre tu tema de experiencia.