How can you design emails that get more clicks?

1 Know your goal

Before you start designing your email, you need to have a clear goal in mind. What do you want your subscribers to do after reading your email? Do you want them to visit your website, sign up for a webinar, download a lead magnet, or buy a product? Having a specific and measurable goal will help you craft a relevant and compelling message that aligns with your audience's needs and interests.

2 Write a catchy subject line

Your subject line is the first thing your subscribers see when they receive your email. It's also the main factor that determines whether they open it or not. Therefore, you need to write a subject line that grabs attention, piques curiosity, and creates urgency. Use clear and concise language, avoid spammy words, and personalize your subject line with the recipient's name, location, or other relevant details. You can also use emojis, numbers, questions, or power words to spice up your subject line and make it more appealing.

3 Use a clear and attractive layout

The layout of your email affects how your subscribers scan, read, and interact with your content. You want to use a layout that is easy to follow, visually appealing, and responsive to different devices. Use white space, headings, bullet points, and images to break up your text and highlight your key points. Make sure your images are relevant, high-quality, and optimized for loading speed. You can also use GIFs, videos, or interactive elements to add some personality and engagement to your email.

4 Craft a compelling copy

The copy of your email is the core of your message. It's where you communicate your value proposition, benefits, and call to action. You want to write a copy that is clear, concise, and persuasive. Use simple and conversational language, address your subscribers' pain points and desires, and show them how your offer can solve their problems or improve their situation. You can also use storytelling, social proof, or testimonials to build trust and credibility. And don't forget to end your email with a strong and clear call to action that tells your subscribers what to do next and why.

5 Optimize your preheader text

The preheader text is the snippet of text that appears next to or below your subject line in the inbox. It's another opportunity to entice your subscribers to open your email and get more clicks. You can use your preheader text to expand on your subject line, summarize your main message, or create curiosity. You can also use emojis, questions, or cliffhangers to make your preheader text more catchy and intriguing.

6 Test and analyze your results

The last tip to design emails that get more clicks is to test and analyze your results. You can use tools like A/B testing, analytics, or surveys to measure and improve your email performance. You can test different elements of your email, such as subject lines, layouts, images, copy, or calls to action, and see which ones generate more opens, clicks, conversions, or revenue. You can also analyze your metrics, such as open rate, click-through rate, bounce rate, or unsubscribe rate, and see how they compare to your industry benchmarks or goals. By testing and analyzing your results, you can learn what works best for your audience and optimize your email strategy accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?