How can you design and deliver internal communication training effectively?

1 Assess the needs

Before you start designing your internal communication training, you need to assess the needs of your target audience and your organization. You can use various methods to collect data, such as surveys, interviews, focus groups, observation, or feedback. The data will help you identify the gaps, challenges, and opportunities for improvement in internal communication. You will also be able to define the learning objectives, outcomes, and indicators for your training.

2 Design the content

Once you have defined the needs and objectives of your internal communication training, you can design the content that will address them. You should follow the principles of adult learning, such as relevance, autonomy, interaction, and feedback. You should also use a variety of formats and media, such as text, audio, video, images, or infographics, to cater to different learning styles and preferences. You should also organize the content in a logical and coherent way, using an introduction, a body, and a conclusion.

3 Choose the methods

Another important aspect of designing your internal communication training is choosing the methods that will deliver the content effectively. You should consider the size, location, and availability of your audience, as well as the resources and technology you have access to. You can choose from different methods, such as face-to-face, online, blended, or hybrid, depending on your context and goals. You should also use interactive and participatory methods, such as discussions, exercises, games, or simulations, to engage your audience and enhance their learning.

4 Prepare the materials

After you have chosen the methods for your internal communication training, you need to prepare the materials that will support them. You should ensure that the materials are clear, concise, consistent, and attractive. You should also check that the materials are compatible with the devices and platforms that your audience will use. You should also test the materials before you use them, to avoid any technical glitches or errors.

5 Deliver the training

When you are ready to deliver your internal communication training, you should follow some best practices to ensure a smooth and successful session. You should set the tone and expectations at the beginning, and introduce yourself and the objectives of the training. You should also communicate clearly and confidently, using appropriate language, tone, and body language. You should also encourage interaction and feedback from your audience, and respond to their questions and concerns. You should also monitor the progress and performance of your audience, and adjust your pace and style accordingly.

6 Evaluate the training

The final step of designing and delivering your internal communication training is evaluating the training. You should collect feedback from your audience, using various tools, such as surveys, quizzes, polls, or interviews. You should also measure the results of your training, using the indicators and criteria that you defined at the beginning. You should also reflect on your own performance and experience, and identify the strengths and weaknesses of your training. You should use the feedback and data to improve your future internal communication training.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?