Content is king, but only if it reaches your audience. You want to create content that is easy to share, so that you can increase your visibility, engagement, and conversions. But how can you design content that is easy to share? Here are some tips to help you.
Before you create any content, you need to know who you are creating it for. What are their needs, preferences, and challenges? What are their goals, motivations, and pain points? How do they consume and share content? What platforms, devices, and formats do they prefer? By knowing your audience, you can tailor your content to their interests, expectations, and behaviors.
Value-Driven: Focus on providing content that is insightful, useful, or entertaining to your audience, ensuring it offers real value. Visual Appeal: Utilize eye-catching images, graphics, or videos to capture attention and stand out in a crowded feed. Clarity and Conciseness: Be concise and clear, making your message easy to digest. Emotional Connection: Craft content that evokes emotions such as joy, curiosity, or inspiration. Hashtags and Visibility: Employ relevant hashtags to broaden your content's reach and visibility. Engagement and Interaction: Include a call to action, inviting shares and interactions. Mobile Optimization: Ensure your content is optimized for mobile viewing, offering a seamless experience across devices.
Understanding your target audience's preferences, interests, and content consumption habits is crucial. Tailor your content to their needs and the platforms they frequent, making it more likely to resonate and be shared.
Your content should provide value to your audience. It should solve a problem, answer a question, teach a skill, inspire an action, or entertain a curiosity. It should also be relevant, timely, and accurate. Your content should not be self-promotional, spammy, or misleading. Your content should be original, authentic, and credible. Your content should showcase your expertise, personality, and values.
Create content that provides genuine value to your audience, whether it's informative, entertaining, or helps solve a specific problem. High-quality, valuable content is more likely to be shared and appreciated.
Your content should be accessible to everyone, regardless of their abilities, backgrounds, or situations. You should follow the web content accessibility guidelines (WCAG) to ensure that your content is perceivable, operable, understandable, and robust. You should use clear and simple language, contrast and color, headings and structure, alt text and captions, and keyboard and screen reader support. You should also test your content with different tools and users.
Ensure your content is easily accessible across different devices and platforms. Optimize it for various screen sizes, load times, and readability. Removing barriers to access increases the chances of your content being shared.
Your content should be usable, meaning that it is easy to find, use, and understand. You should use SEO best practices to optimize your content for search engines and users. You should use keywords, titles, meta descriptions, headings, and links. You should also use content hierarchy, navigation, and layout to organize your content and guide your users. You should also use content analytics and feedback to measure and improve your content.
Design your content with a clear structure, easy navigation, and user-friendly formatting. Well-organized and scannable content is more likely to be consumed and shared by your audience.
Your content should be engaging, meaning that it captures and holds your users' attention and interest. You should use storytelling, emotion, humor, and curiosity to connect with your users and make your content memorable. You should also use visuals, audio, video, and interactive elements to enhance your content and appeal to different senses and learning styles. You should also use calls to action, social proof, and incentives to encourage your users to take action.
Incorporate elements that capture attention and encourage engagement, such as visuals, interactive elements, storytelling, or multimedia components. Engaging content is more memorable and shareable.
Your content should be shareable, meaning that it is easy to distribute and amplify across different channels and platforms. You should use social media buttons, widgets, and plugins to enable your users to share your content with one click. You should also use hashtags, mentions, and tags to increase your reach and visibility. You should also create and join communities, conversations, and collaborations to promote your content and build relationships.
Include prominent and easily identifiable share buttons or links, enabling your audience to quickly share your content across various social media platforms or messaging apps.
Encourage sharing by incorporating incentives or rewards for those who share your content. Additionally, consider leveraging influencers or industry leaders to amplify your content's reach and credibility. Regularly analyze the performance of your shareable content and adjust your strategy based on the insights gained. Continuously iterate and improve to create content that resonates with your audience and encourages sharing.