How can you design content that is both memorable and shareable?

Start with the audience in mind: - What is the problem you're trying to solve for them? - Where is the audience, and when are they likely to consume or come across the content in their day? - What is the one thing you want them to remember from your content weeks after they have come across it? - How will you make it as frictionless as possible to share?

In my point of view, one of the most important techniques that helps a content to be shared more is to have it reflect some of the qualities and traits of the sender. We often provide contents to people in order to explain ourselves. For instance, we simultaneously announce our own fashion sense when we forward a friend a photo of a clothing model. In order to make a content more memorable, I believe we need to include "feeling." Our audience is more likely to experience greater emotions when we provide a content that specifically meets their needs. As a result, a content that evokes strong feelings in us and reflects some aspect of our personalities tends to stick with us longer and be shared more frequently.

Storytelling can be a powerful tool for connecting with your audience and conveying your message. Imagine you're trying to convince your team to adopt a new project management system. Instead of narrating facts and figures, you decide to tell a story. You start with beginning -the struggles your team has faced with missed deadlines. Then, you introduce new project as, solution to these problems, creating the conflict. In middle of the story, you introduce characters -your team members who are skeptical about change. You address their concerns and show how new system will benefit them. Finally, you reach the resolution -the successful implementation of new system and positive impact it has on your team's productivity and collaboration.

Some pointers I will suggest are: - Be different and have your own brand voice. Don't be one of those brands where the audience remember the content but not the brand. - Be personal and relevant. Think share and not sell. - Have something of value to share (the value can be entertainment, education, utility, evoking emotions) - Understand the different channels. There are different consumption behaviours and best practices on each channel, tailor your content and CTAs to drive shares.

Storytelling helps you connects with readers on an emotional level and helps them relate to the information. By incorporating storytelling elements into your content, you can create a more engaging and impactful experience for your audience. Here are some key storytelling techniques to incorporate: Establish a narrative arc: Create a clear beginning, middle, and end to your story, guiding your audience through a compelling journey. Develop relatable characters: Craft characters that your audience can empathize with and connect to, making the story more personal and engaging. Use vivid language and imagery: Employ descriptive language and sensory details to paint a picture in your audience's mind and bring the story to life.

When it comes to sharing information, simplicity and clarity are key. People are more likely to engage with, and remember content that is easy to understand. Complex or confusing information can lead to disinterest. By breaking up content into easy-to-digest chunks, you can effectively convey your message. For example, when introducing a new project system to your team, telling a relatable story about the problems it can solve, can help them understand the benefits. So, simplicity and clarity in communication are key for connecting with your audience and ensuring that your message is understood and remembered. By prioritizing these principles, you can enhance the impact of your communication and successfully share information with others

Easy-to-consume content, be it short video clips, crisp infographics, or even relatable memes can amp up the shareability of the content piece. However, remember to stick to your niche and brand voice as these should not be lost in the quest for virality.

The use of emojis (sparingly) can help focus the readers eye on important elements of a text. Its also a great way to make a bullet point list of items standout.

Complexity can torpedo even the best content. When dense or packed with jargon, it’s like putting up a barrier. People won’t get it, remember it, or bother sharing it. The key is simplicity and clarity. Stick to one main idea or message per piece to keep your audience on track. Use simple words and short sentences. They’re like a breath of fresh air in a stuffy room. Active voice? It’s your best friend. Structure: Headings, subheadings, bullet points – they’re not just for looks. They break your content into bite-sized pieces, making it easier to digest. White space is equally important. It gives your reader’s eyes a break, making your content less intimidating. This mix makes your content easy to understand, remember, and share.

Ser claro é fundamental. Para conquistar uma conex?o fiel com o seu público, n?o é necessário ser eloquente. O seu objetivo é compartilhar sua vis?o, miss?o e valores através de uma história real, atraente, porém, objetiva. Morosidade e excesso de informa??es tornam sua história desinteressante, cansativa e facilmente esquecida. Afinal, n?o queremos que seu público se esforce para entender e absorver a sua história. A comunica??o precisa ser fluida e descomplicada. Deixar de lado as firulas e partir para a simplicidade e assertividade, sem deixar de lado o envolvimento e o fator humano da história, s?o seus melhores aliados na hora de criar um storytelling de sucesso.

People remember, and share, content when it makes them feel something. This cuts across B2C and B2B content. So tap into emotions whenever you can. With B2B content in particular, if it validates a point of view your audience holds, or if they feel it's something their network will find useful, they're likely to share. It's human nature. Deep down, we all want to be helpful. You therefore need to understand your audience really well. What do they think about? What are some commonly held views you could reinforce or challenge? Is there one key problem they and their peers are constantly facing? Can you provide insight/advice/processes to help solve this? Give real value and your content will hit the mark ??. ??

Adding value and relevance to your communication is essential for capturing and maintaining audience's attention. By doing so, you can ensure that your communication is not only informative but also meaningful and impactful. This approach also build trust and credibility with audience, as they will see that you are genuinely interested in providing them with valuable information. For example if you are giving a presentation on new marketing strategy to your colleagues, you could add value by including case studies and data that demonstrate the strategy's effectiveness. Relevance comes from understanding your audience and tailoring your content to their specific needs and interests. so, you can ensure that your message resonates with them

Unir inspira??o e solu??o na mesma história compreende uma comunica??o que gera afinidade e que guia o público à possíveis repara??es de suas dores. Para isso, é preciso conhecer bem as necessidades, interesses e preferências do seu público para criar um conteúdo interessante, relevante e personalizado. Buscar responder perguntas-chave; trazer uma curiosidade; mostrar de que forma a marca alcan?ou seus objetivos e superou desafios; criar caminhos e solu??es inovadoras para conquistar um objetivo comum ou sanar uma dor do seu público; apresentar personagens próximos à realidade dele, s?o algumas formas de agregar valor e relevancia ao conteúdo ofertado. Ser empático é crucial para trazer o cliente para mais perto da sua marca.

Incorporating visuals and multimedia into your communication can help to capture and maintain your audience's attention while adding value and relevance to your message. For example, if you are giving presentation at work, including relevant images, graphs, or videos can help to illustrate your points and keep your audience engaged. Similarly, if you are sharing social media post, using eye-catching visuals can make your content more shareable and memorable. By choosing right format and style for your audience, and ensuring that the visuals and multimedia are of high quality, you can effectively convey information, and amplify your message. This not only makes your content more appealing and engaging but also increases its accessibility.

A produ??o de um conteúdo n?o precisa ficar apenas no texto corrido. Recorrer a elementos visuais e multimídia vai tornar o conteúdo mais interessante, robusto e menos cansativo. Eles podem vir para complementar a narrativa, ilustrar um passo a passo, provocar sentimentos, proporcionar um respiro na leitura e colaboram para manter a aten??o do receptor ao que você está oferecendo. O conhecimento sobre o seu público também é necessário nessa estratégia para incorporar o formato e estilo mais adequados à sua linguagem. Um elemento visual mal introduzido e mal pensado ocasiona a perda do interesse, da conex?o e da afinidade do público com o conteúdo, gerando quebra de expectativas e causando frustra??o. Em conteúdo, tudo é estratégico.

Adding visuals will help make content more relatable, especially if using photos or videos that incorporate team members, clients or other related parties to the topic being presented.

A call to action is a powerful tool for driving action and engagement from your audience. It serves as a direct prompt for your audience like, it's signing up for newsletter, visiting website, or making purchase. By including a clear and compelling call to action in your communication, you can guide your audience towards the desired action and increase impact of your message. This can ultimately help you achieve your communication goals and drive meaningful results. For example, On sharing a social media post about new product, you can include a call to action that invites your audience to click on link to learn more or to make a purchase. And you can guide your audience towards the desired action and increase the impact of your message

A integra??o do CTA (Call to Action) em ponto estratégico do conteúdo ou da experiência do usuário é o que fará o seu público realizar a a??o que você deseja após um passo a passo, formulário ou etapa de fluxo. Os CTAs ou microcopies precisam estar alinhados à linguagem do público e é necessário manter a consistência nas etapas de convers?o. A forma de falar, escrever, chamar, instruir, convencer e impelir, alinhada à linguagem, tom e voz corretos, far?o com que seu público/usuário realize a a??o sem dúvidas, reduzindo inseguran?as e facilitando a a??o esperada. A clareza, consistência e coerência do CTA com a instru??o/solicita??o dada anteriormente, é o que fará a convers?o/fluxo acontecer com sucesso.

To make a content memorable and shareable both you have add the emotional aspect and educate them at the same time. Memory works on emotions, the stronger you feel the longer you remember and everyone now a days has something to teach and to credit their thought and believes they depend on the social content as a proof that they are right.

You may find yourself pressured to make something viral. Don't overthink this. Going viral is always part luck. ? When it comes to content, anything memorable is shareable. And the more bite-sized it is, the more shareable it is. It's as simple as that.

A call to action is a crucial element in any communication strategy, as it prompts the audience to take a specific action. For example, a clothing brand might include a call to action in their social media post, encouraging followers to "Shop Now" to browse and purchase new arrivals on their website. This not only guides the audience towards making a purchase but also increases engagement and drives traffic to their online store. Similarly, an email marketing campaign may include a call to action prompting subscribers to "Sign Up" for a webinar, leading not only to increased participation and potential leads for the business but also achieve their communication goals, ultimately increasing the impact and success of the campaign.

Front load the key message and/ or value. The average attention span is 8 seconds, the audience likes to know within the first few seconds if they should invest the time. Give them the hook and keep them watching.

To create memorable and shareable content, focus on storytelling with a relatable narrative. Craft a compelling headline that sparks curiosity. Use concise and engaging language, incorporating anecdotes or real-life examples. Break content into digestible sections with clear headings. Integrate visuals like images or infographics to enhance understanding. Emphasize authenticity, injecting personality into your writing. Encourage reader interaction through questions or prompts. Optimize for social media with shareable quotes and easily shareable formats. Lastly, evoke emotion to make a lasting impact on your audience, increasing the likelihood of sharing.