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How can you design communication for user-friendly digital products?

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Communication is a vital aspect of any digital product, whether it is a website, an app, or a software. It helps users understand how to use the product, what benefits it offers, and what actions they need to take. However, designing effective communication for digital products is not always easy. It requires understanding the users' needs, preferences, and behaviors, as well as the product's goals, features, and limitations. In this article, you will learn how to design communication for user-friendly digital products by following some simple principles and best practices.

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1 Know your users

The first step to design communication for user-friendly digital products is to know your users. Who are they? What are their goals, motivations, and pain points? How do they interact with your product? What are their expectations and preferences? You can use various methods to research your users, such as surveys, interviews, personas, user journeys, and analytics. By knowing your users, you can tailor your communication to their needs and context, and avoid confusing or frustrating them.

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PATRíCIA TAKAKI

Inteligência Positiva (PQ Program) | Gest?o Emocional & Espiritualidade | Business, Life & Executive Coach (SLAC) | Palestras e Treinamentos
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Alguns produtos digitais fáceis de usar abrangem uma grande amplitude de perfis de clientes. Neste caso, é possível categorizar grupos de público-alvo e personalizar campanhas direcionadas principalmente para cada uma destas categorias. O storytelling é uma ferramenta de conex?o que têm grande sensibilidade para esta adequa??o. Definindo subgrupos de perfis de público e personalizando a abordagem a cada um deles, é possível alcan?ar um maior nível de envolvimento.

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2 Use clear and concise language

The second step to design communication for user-friendly digital products is to use clear and concise language. Your communication should be easy to read, understand, and act on. You should avoid jargon, acronyms, and technical terms that your users might not be familiar with, or explain them if necessary. You should also use short and simple sentences, active voice, and positive tone. You should avoid ambiguity, redundancy, and inconsistency in your communication. You should also use headings, subheadings, bullet points, and white space to organize your information and make it scannable.

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PATRíCIA TAKAKI

Inteligência Positiva (PQ Program) | Gest?o Emocional & Espiritualidade | Business, Life & Executive Coach (SLAC) | Palestras e Treinamentos
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A comunica??o para produtos digitais fáceis de usar será assertiva quando for simples, clara e seguir uma cadência lógica de ideias. Para isto, uma sugest?o pode ser a técnica de fazer uma estrutura prévia com as palavras-chave de cada ideia a ser desenvolvida em uma sequência lógica de raciocínio. O público-alvo precisa compreender o ponto de partida e o ponto de chegada da mensagem que está sendo transmitida, acompanhando a linha de pensamento proposta pela marca e as possíveis conclus?es a partir dela.

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3 Provide feedback and guidance

The third step to design communication for user-friendly digital products is to provide feedback and guidance. Your communication should help users know what is happening, what they need to do, and what they can expect. You should use feedback messages, such as confirmations, errors, warnings, and progress indicators, to inform users about the status and outcome of their actions. You should also use guidance messages, such as instructions, tips, hints, and examples, to help users complete their tasks and achieve their goals.

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4 Align with your brand identity

The fourth step to design communication for user-friendly digital products is to align with your brand identity. Your communication should reflect your brand's personality, values, and voice. You should use a consistent tone, style, and vocabulary across your product and channels. You should also use colors, fonts, images, icons, and sounds that match your brand identity and enhance your communication. By aligning your communication with your brand identity, you can create a distinctive and memorable experience for your users.

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5 Test and improve

The fifth step to design communication for user-friendly digital products is to test and improve. Your communication should be based on data and feedback, not assumptions or opinions. You should test your communication with real users in different scenarios and contexts, and measure its effectiveness and usability. You should also collect and analyze user feedback, such as ratings, reviews, comments, and suggestions, and use it to identify and fix any issues or gaps in your communication. By testing and improving your communication, you can ensure that it meets your users' needs and expectations, and delivers your product's value.

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6 Learn from others

The sixth step to design communication for user-friendly digital products is to learn from others. You can find inspiration and examples from other digital products that have excellent communication design. You can also learn from experts and peers in the field of communication design, such as blogs, podcasts, books, courses, and events. You can also join online communities and forums where you can ask questions, share ideas, and get feedback. By learning from others, you can expand your knowledge and skills, and discover new ways to design communication for user-friendly digital products.

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PATRíCIA TAKAKI

Inteligência Positiva (PQ Program) | Gest?o Emocional & Espiritualidade | Business, Life & Executive Coach (SLAC) | Palestras e Treinamentos
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Sempre é válido conhecer o tipo de abordagem e estratégias de comunica??o usados para divulgar outros produtos digitais. Observar como diferentes equipes solucionaram suas demandas de comunica??o ajuda a enxergar diferentes pontos de vista e aumenta a criatividade. Explore também as linguagens e express?es em alta. Para empregá-las de modo adequado a fim de gerar conex?o, é crucial compreender os comportamentos e as tendências do público-alvo. Para ampliar a originalidade, ouse investir na transdisciplinaridade, buscando estratégias de outros segmentos e tipos de produto que poderiam ser adaptadas, gerando surpresa e inova??o na comunica??o dos produtos digitais fáceis de usar, com o intuito de destacar a marca perante o público.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design communication for user-friendly digital products?

1

2

3

4

5

6

7

1 Know your users

2 Use clear and concise language

3 Provide feedback and guidance

4 Align with your brand identity

5 Test and improve

6 Learn from others

7 Here’s what else to consider

Business Communications

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How can you design communication for user-friendly digital products?

1

2

3

4

5

6

7

1 Know your users

2 Use clear and concise language

3 Provide feedback and guidance

4 Align with your brand identity

5 Test and improve

6 Learn from others

7 Here’s what else to consider

Business Communications

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