How can you demonstrate your knowledge of digital trends in a digital strategy interview?

1 Research the company and industry

Before you go to the interview, do some research on the company and the industry they operate in. Find out what their digital goals, challenges, and opportunities are, and how they measure their digital performance. Also, look at their competitors and their digital strategies, and identify any gaps or strengths that you can comment on. This will help you to tailor your answers and show that you understand the company's context and needs.

2 Use relevant examples and frameworks

One of the best ways to demonstrate your knowledge of digital trends is to use relevant examples and frameworks to support your points. For example, you can use the PESTLE analysis to explain how political, economic, social, technological, legal, and environmental factors affect the digital environment. Or, you can use the RACE framework to outline how you would plan, execute, and evaluate a digital strategy across the stages of reach, act, convert, and engage. Make sure that you use examples that are recent, relevant, and realistic, and that you can explain how they relate to the company's objectives and challenges.

3 Show your curiosity and enthusiasm

Another way to show that you are on top of digital trends is to show your curiosity and enthusiasm for learning new things and exploring new possibilities. You can do this by asking insightful questions, sharing your opinions and insights, and expressing your interest in the company's digital initiatives and projects. You can also mention any sources that you use to keep up with digital trends, such as blogs, podcasts, newsletters, or online courses. This will show that you are proactive and passionate about digital strategy, and that you are willing to learn and grow.

4 Highlight your skills and achievements

Finally, you need to highlight your skills and achievements that are relevant to digital strategy, and how they can add value to the company. You can do this by using the STAR method to describe a situation, task, action, and result that showcase your digital skills and achievements. For example, you can talk about how you helped a previous client or employer to improve their digital presence, reach, or conversions, and what tools, techniques, or metrics you used. You can also mention any certifications, awards, or recognitions that you have received for your digital work. This will show that you have the experience and expertise to deliver successful digital strategies.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?