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How can you demonstrate your concept development skills to employers?

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Concept development is the process of generating, testing, and refining ideas for new or improved products, services, or solutions. It is a key skill for product innovation, as it demonstrates your ability to identify problems, create value, and communicate effectively. But how can you show your concept development skills to potential employers, especially when you don't have a portfolio or a prototype? Here are some tips to help you impress recruiters and hiring managers with your concept development abilities.

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Seif Abdelghany

Product Innovation Expert | Home Appliances Strategist

1 Understand the job requirements

Before you apply for a product innovation role, make sure you understand what the employer is looking for in terms of concept development skills. Read the job description carefully and research the company's products, customers, and goals. Identify the main challenges, opportunities, and expectations for the role. Then, tailor your resume and cover letter to highlight your relevant skills, experiences, and achievements in concept development. Use specific examples and metrics to show how you generated, tested, and refined concepts for different projects, products, or solutions.

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Seif Abdelghany

Product Innovation Expert | Home Appliances Strategist
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“The first step to any problem is to actually understand the problem” this statement can be applied not just for problems but to anything of challenge. Setting the expectations form the start is critical and you need to make sure that you have the clear understanding of the organization expectation of such role of product innovation. Only then you can tailor your resume and use specific examples from experience around this expectation. In one of my roles, the expectation was towards creating and integrated fridge system where I can create an eco system to be coupled with cooking appliances and which can be democratized later to lower segment fridges from premium segment. I used my previous experience experience to show that.

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2 Prepare a portfolio or a case study

If you have a portfolio of your previous or current concept development projects, use it to showcase your skills and process. Include samples of your sketches, wireframes, mockups, prototypes, or other artifacts that demonstrate how you developed your concepts from ideation to validation. Explain the problem, the solution, the value proposition, and the feedback you received for each concept. If you don't have a portfolio, you can still prepare a case study that illustrates your concept development skills. Choose a product, service, or solution that you are familiar with or interested in, and describe how you would develop a concept for it. Include your research, brainstorming, prototyping, and testing methods, as well as your assumptions, hypotheses, and results.

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3 Demonstrate your skills in an interview or an assessment

In an interview or assessment for a product innovation role, you may be asked to demonstrate your concept development skills in a practical way. To ace this challenge, start by clarifying the problem or goal. Ask questions to understand the context, scope, constraints, and criteria for success. Then use brainstorming techniques such as mind mapping, SCAMPER, or 6-3-5 to generate ideas. Don't judge or filter your ideas at this stage. Use tools such as the feasibility-viability-desirability matrix, SWOT analysis, or Kano model to evaluate your ideas based on their feasibility, viability, desirability, and differentiation. Select the best idea which meets the problem or goal and has the most potential for value creation and innovation. Finally, use a simple and clear format such as a storyboard, pitch deck, or one-pager to communicate your concept. Explain the problem, solution, value proposition, and key features and benefits of your concept - use visuals such as sketches, diagrams, or screenshots to illustrate it. Concept development is essential for product innovation - following these steps will help you show employers your skills and stand out from the crowd.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you demonstrate your concept development skills to employers?

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1 Understand the job requirements

2 Prepare a portfolio or a case study

3 Demonstrate your skills in an interview or an assessment

4 Here’s what else to consider

Product Innovation

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How can you demonstrate your concept development skills to employers?

1

2

3

4

1 Understand the job requirements

2 Prepare a portfolio or a case study

3 Demonstrate your skills in an interview or an assessment

4 Here’s what else to consider

Product Innovation

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