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How can you demonstrate new software to a non-technical audience?

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Demonstrating new software to a non-technical audience can be challenging. You want to showcase the features and benefits of your product, but you also need to avoid confusing or boring your listeners with too much jargon or detail. How can you make your presentation engaging, clear, and persuasive? Here are some tips to help you prepare and deliver a successful software demonstration.

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Madhavi Mullagiri

Manager at DXC.technology

1 Know your audience

Before you design your presentation, you need to understand who your audience is and what they care about. What are their goals, needs, and pain points? How familiar are they with the software or the problem it solves? What are their expectations and questions? By researching your audience, you can tailor your message and tone to their level of knowledge and interest. You can also anticipate and address any objections or concerns they might have.

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Madhavi Mullagiri

Manager at DXC.technology
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Always ask what is in it for the audience. What common problems does it solve, how does it make their life easy, and why should they care. Also talk the domain, not the software. Software is just a tool and reassure to them it's like a genie for them, capable.of doing what they want and just that genie needs to be spoken in its mode of communication. Weave your presentation around those ideas.

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2 Plan your structure

A good presentation has a clear and logical structure that guides your audience through your main points. Start with an attention-grabbing introduction that explains why your software is relevant and valuable for them. Then, outline the key features and benefits of your software, and how they relate to your audience's goals and needs. Use simple and concrete language, and avoid technical terms that might confuse or alienate your listeners. Finally, end with a strong call to action that tells your audience what you want them to do next, whether it's signing up for a free trial, scheduling a demo, or contacting you for more information.

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3 Show, don't tell

One of the best ways to demonstrate new software to a non-technical audience is to show them how it works in action. Use visuals, such as screenshots, videos, or live demos, to illustrate the features and benefits of your software. Visuals can help your audience understand and remember your points better than words alone. They can also make your presentation more engaging and interactive. However, be careful not to overload your presentation with too many visuals, or to rely on them too much. Use visuals to support your message, not to replace it.

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Madhavi Mullagiri

Manager at DXC.technology
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Create a storyline from the audience themselves. You can cue in to make sure they don't go offtrack to areas that become irrelevant to your software. And then show how the software addresses the scenario.

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4 Prepare for questions

No matter how well you prepare and deliver your presentation, you will likely face some questions from your audience. Questions are a sign of interest and curiosity, and they give you an opportunity to clarify and reinforce your points. However, they can also be challenging, especially if they are unexpected or difficult. To prepare for questions, think of the most common or likely questions your audience might ask, and rehearse your answers. You can also use a Q&A session to ask your own questions, and to get feedback and insights from your audience.

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5 Practice and test

The last tip for demonstrating new software to a non-technical audience is to practice and test your presentation before you deliver it. Practice will help you improve your delivery, confidence, and timing. It will also help you identify and fix any errors or gaps in your content or visuals. Test your presentation on a sample audience, such as a colleague, a friend, or a potential customer, and ask for their honest feedback. You can also test your equipment, such as your laptop, projector, microphone, or internet connection, to make sure everything works smoothly on the day of your presentation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you demonstrate new software to a non-technical audience?

1

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3

4

5

6

1 Know your audience

2 Plan your structure

3 Show, don't tell

4 Prepare for questions

5 Practice and test

6 Here’s what else to consider

Presentations

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How can you demonstrate new software to a non-technical audience?

1

2

3

4

5

6

1 Know your audience

2 Plan your structure

3 Show, don't tell

4 Prepare for questions

5 Practice and test

6 Here’s what else to consider

Presentations

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感谢您的反馈

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