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How can you demonstrate the mobile compatibility of a software product?

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Mobile compatibility is a key feature of any software product that aims to reach a wide and diverse audience. Customers expect to access your product from any device, anywhere, and anytime. But how can you show them that your product works seamlessly across different platforms and screen sizes? Here are some tips to help you demonstrate the mobile compatibility of a software product in a technical sales context.

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1 Know your audience

Before you prepare your demo, you need to understand who your audience is and what their needs and preferences are. Do some research on their industry, business goals, pain points, and current solutions. Find out what devices and browsers they use, and how they interact with your product. This will help you tailor your demo to their specific use cases and scenarios, and highlight the benefits of your product's mobile compatibility.

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Alexander V.

Managing Partner/General Consultant: Go-to-Market Strategy, Market&User Researches, Web&Mobile App Strategy
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The best practice for studying your audience is to conduct marketing research in the discovery phase and understand the audience. After the initial screening of users, it will become clear which segment is worth studying in more detail. In fashion applications and web services, I recommend using in-product analytics from Google, Facebook, plug-in analytical services Appannie, SenorTower, for better audience tracking Amplitude and MixPanel. I also like to conduct in-depth product research in closed focus groups, as they allow us to model the user experience

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2 Choose the right tools

To demonstrate the mobile compatibility of a software product, you need to use the right tools that can simulate different devices and environments. Depending on your product and audience, you can use a combination of physical devices, emulators, simulators, and screen-sharing applications. For example, you can use a laptop or tablet to show the desktop version of your product, and a smartphone or emulator to show the mobile version. You can also use tools like Chrome DevTools or BrowserStack to test and adjust your product's responsiveness and performance on various screen sizes and resolutions.

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Alexander V.

Managing Partner/General Consultant: Go-to-Market Strategy, Market&User Researches, Web&Mobile App Strategy
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It is very useful to release applications through alpha and beta closed user groups to test and see demos in a controlled environment. I would recommend using the sandbox mode to debug particularly important functions or show selected functions to a closed audience. Prototype emulation is also a useful activity for demonstrating a future product to your audience.

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3 Plan your demo flow

To make your demo effective and engaging, you need to plan your demo flow and structure. Start with a brief introduction of your product and its value proposition, and explain how it can solve your audience's problems. Then, show them how your product works on different devices, and how they can switch between them without losing any functionality or data. Focus on the features and benefits that are most relevant and important to your audience, and avoid overwhelming them with too much information or technical details. Finally, end with a clear call to action and invite them to ask questions or give feedback.

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Dany Capodieci

Sales Consulting ?? LinkedIn Top Voice??for Sales Development, Direct Sales, Software Sales, Sales Coaching, Sales Management, Sales Operations & Enterprise Software
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When I would demo mobile software, it was important to show the actual device through a camera mounted on a tripod. I used iPhones, iPads, & even Palms back in the day. I hate using the emulator software. Start the demo on the mobile device & start by talking about device compatibility. Then move on to demoing the mobile features & how easy the app is to use on a small screen. Explain whether or not the app is a native from the app store or if you are accessing through a browser. This is important because some apps function without wifi/data & that's a big differentiator. Then demo the top 3 typical work flows on your mobile solution & push these entries to the demo account. Then show off the entries on the desktop as functionality "proof".

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4 Use best practices

Before demonstrating the mobile compatibility of a software product, it's best to test your devices, tools, and internet connection. This will help you avoid any technical issues during the presentation. Speak with a clear and confident voice, and avoid jargon or acronyms that your audience may not understand. Visuals, animations, and gestures can help illustrate your points and show how your product works. Keep your demo short and simple without unnecessary distractions or interruptions. Engage your audience with questions, stories, and examples while encouraging them to try your product themselves. Don't forget to follow up with your audience after the demo, providing them with additional resources or support.

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5 Learn from feedback

The last tip to demonstrate the mobile compatibility of a software product is to learn from feedback and improve your demo skills. After each demo, ask your audience for their honest opinions and suggestions, and thank them for their time and attention. Analyze their feedback and identify what worked well and what didn't, and what you can do better next time. You can also watch recordings of your demos and evaluate your own performance and areas of improvement. By learning from feedback, you can refine your demo strategy and deliver more effective and convincing presentations.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you demonstrate the mobile compatibility of a software product?

1

2

3

4

5

6

1 Know your audience

2 Choose the right tools

3 Plan your demo flow

4 Use best practices

5 Learn from feedback

6 Here’s what else to consider

Technical Sales

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How can you demonstrate the mobile compatibility of a software product?

1

2

3

4

5

6

1 Know your audience

2 Choose the right tools

3 Plan your demo flow

4 Use best practices

5 Learn from feedback

6 Here’s what else to consider

Technical Sales

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