How can you define the scope and goals of your content project?

1 Identify your purpose

The first step is to identify the purpose of your content project. Why are you creating or updating content? What problem are you trying to solve or what opportunity are you trying to seize? How does your content project support your overall business strategy and vision? You can use a SMART (specific, measurable, achievable, relevant, and time-bound) approach to define your purpose and set clear expectations for your content project.

2 Analyze your audience

The next step is to analyze your audience. Who are you creating content for? What are their needs, preferences, challenges, and goals? How do they consume and interact with content? What value can you offer them through your content? You can use various methods to research your audience, such as surveys, interviews, personas, analytics, and feedback. You can also segment your audience into different groups based on their characteristics and behavior.

3 Define your scope

The third step is to define your scope. What are the boundaries and limitations of your content project? What are the deliverables and outcomes that you expect from your content project? What are the resources and constraints that you have to work with? How will you measure and evaluate your content project? You can use a scope statement or a project charter to document your scope and communicate it to your stakeholders.

4 Set your goals

The fourth step is to set your goals. What are the specific and measurable objectives that you want to achieve with your content project? How will you know if your content project is successful or not? How will you track and report your progress and results? You can use a goal setting framework, such as OKR (objectives and key results) or KPI (key performance indicators) to define your goals and align them with your purpose and scope.

5 Plan your actions

The fifth step is to plan your actions. What are the tasks and activities that you need to complete to achieve your goals? What are the roles and responsibilities of your team members and collaborators? What are the tools and platforms that you will use to create, manage, and distribute your content? How will you manage your time, budget, and quality? You can use a project management tool, such as Trello or Asana, to plan your actions and organize your workflow.

6 Review and refine

The final step is to review and refine your scope and goals. How will you monitor and control your content project? How will you handle changes and risks that may arise during your content project? How will you collect and incorporate feedback and data into your content project? How will you document and share your learnings and best practices? You can use a review and refine cycle, such as PDCA (plan-do-check-act) or Agile, to improve your scope and goals and adapt to changing needs and situations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?